Published on Oct. 17, 2024 at 7:23 p.m. By Jane Blissett. Over the past 100 years, Coca-Cola and Pepsi have been the two major brands in the beverage industry. The two companies have fought neck and neck to become the people’s choice. With creative advertising,
Published on October 2, 2024, at 8:56 p.m. By Macy Barshick. West Virginia may be the definition of a hidden gem, full of natural beauty and untapped tourism potential. The Appalachian Mountains swallow the state, making it a nature lover’s dream. Rolling rivers, rock formations, dense forests
Published on September 30, 2024, at 7:50 p.m. By Megan Renzi. A celebrity endorsement is a strategic move in public relations to enhance brand visibility, connect with a target audience and ultimately influence consumer decisions. There’s no denying the effectiveness of using a celebrity’s support
Published on Sept. 26, 2024, at 10:26 a.m. by Victoria Donato. Oasis is officially done looking back in anger. The British rock band frontmen announced their long-awaited return after 15 years of fans patiently (or not so patiently) waiting. Brothers Liam and Noel Gallagher posted
Published on September 23, 2024, at 7:59 p.m. By Macy Barshick. In today’s competitive world, personal branding is more crucial than ever. Whether you’re seeking new job opportunities, aiming to establish yourself as an expert in your field or simply wanting to stand out, a
Published on September 23, 2024, at 9:26 p.m. By Jane Blissett. If you haven’t watched television this summer, then you wouldn’t know that “Love Island USA” has taken the world by storm. With electric characters and plot twists, the series became the No. 1 most streamed reality
Published on September 11, 2024, at 4:41 p.m. by Stephanie Smith. You may be living under a rock if you haven’t heard of the infamous Miss Peaches, a 6-year-old rescue dog from Atlanta, who now lives with her new owner, Dave Portnoy. Love or hate
Published on May 7, 2024, 3:56 p.m.by Stephanie Smith and Meg Fullen. Podcasts have surged in popularity over the past few years, with more than 460 million listeners worldwide. With podcasts emerging from established public relations groups like PRSSA and PRWeek, they provide practitioners with an effective way to
Published on May 7, 2024 at 2:05 p.m. by Halston Seton. As storytelling becomes a leading public relations strategy, it is important to remember how to tell a story most effectively. A common misconception about storytelling is that it involves a long conversation with one
Published on May 7, 2024 at 2:04 p.m. by Halston Seton. Many professionals within the public relations industry are familiar with Golin, the ever-advancing, award-winning agency headquartered in Chicago; and if you are a professional in the industry who is not familiar with it, you
