Published on October 10, 2023, 4:05 p.m.by Ali Burleson. When working in the music entertainment business, the saying “It doesn’t take a village, it takes an army,” is no joke. Preparing to sell out the Mercedes Benz Stadium, acquiring beneficial brand partnerships and curating media advertisements to
Published on October 10, 2023, 8:58 a.m.by Chloe Petro. The Olympics, alongside the World Cup, is the largest sporting event in the world. The first recorded Olympic Games were in 776 B.C. and the first modern Olympic Games were held in Athens, Greece, on April 6, 1896. From the
Published on October 6, 2023, 5:00 p.m.by Katherine Williams. Public relations and marketing have a history of intersectionality in brand management. The lines between marketing and PR often blur when it comes to content creation, storytelling and effective messaging. According to the 2020 Global Communications Report, 90%
Published on October 6, 2023, 2:56 p.m.by Caroline Raley. The reimagined Snow White doesn’t come with seven dwarves, but she does come with a few public relations nightmares. Take, for example, one account on X, formerly known as Twitter, that is critical of the new
Published on October 5, 2023, 1:08 p.m.by Kat Weir. Fans of football and music have erupted after rumors that Travis Kelce and Taylor Swift have allegedly started dating. Travis Kelce, a tight end for the Kansas City Chiefs, has been a big name in football since he
Published on September 29, 2023, 5:02 p.m.by Katherine Williams. From multi-era concerts to innovative film deals, Taylor Swift’s strategies redefine the game. Swift’s The Eras tour is the marketing we all deserve. Swift’s innovative tour has enhanced her reputation in the music industry and celebrated her
Published on September 27, 2023, at 9:50 p.m. by Carsyn Smiling. A concept that Americans once let slip away is back again to reinvent the entertainment industry. Interactive movies were first introduced in the United States in 1967 and quickly faded away from the television space. However,
Published on September 22, 2023, at 10:22 a.m.by Shaley Brown. What used to be an old-school brand your dad would wear, New Balance is back in business with its recent popularity among the youth. If the shoe fits Originally an arch support company founded in
Published on September 21, 2023, at 2:50 p.m. by Morgan Perkins. Food reviewer Keith Lee is changing the lives of small-business owners through his charismatic and earnest food reviews on TikTok. Lee demonstrates a powerful example of how social media can transform the trajectory of someone’s life and how
Published on September 20, 2023, at 4:43 p.m.by Chloe Petro. “Building the technology and service to seamlessly connect fans with events they love is our passion. We are relentless in our pursuit to develop the innovations that will unlock unforgettable experiences for fans,” said
