Skip links

“Star Wars”: Episode X — A New Branding

“Star Wars”: Episode X — A New Branding

Published on September 16, 2021, at 10:24 a.m. by Tory Elliott. “A Long Time Ago, in a Galaxy Far Far Away,” cinema changed forever when “Star Wars” hit theaters. Fans of science fiction were eager to witness the new film about Luke Skywalker’s path to

ASMR Ads: Reaching New Publics One Tingle at a Time

ASMR Ads: Reaching New Publics One Tingle at a Time

Published on September 9, 2021, at 3:00 p.m.by Rachel Breeding. Autonomous Sensory Meridian Response is a phenomenon characterized by a “tingling” sensation felt after hearing pleasing sounds, commonly called “triggers” in the ASMR content creator and fan communities. ASMR has become a booming topic on

Say Less: Get Paid for Your European Vacation

Say Less: Get Paid for Your European Vacation

Published on June 8, 2021, at 8:31 a.m.by Caroline Robinson. Are you daydreaming about a European adventure this summer? What if I told you that you could be paid to venture around an island located in the Mediterranean Sea? Malta, a nation situated just between

PR & LinkedIn: The Strongest Connection

PR & LinkedIn: The Strongest Connection

Published on April 30, 2021, at 11:12 a.m. by Emma Britt. Do PR professionals scroll through LinkedIn like it’s the new Facebook? I think the answer is a definite yes. LinkedIn is a rather new social networking platform used for connecting people in all industries, finding

Trader Joe’s: A Leader in Customer Loyalty

Trader Joe’s: A Leader in Customer Loyalty

Published on April 22, 2021 at 7:39 p.m.by Bella Valentini. When you think of strong branding strategies, grocery stores are probably not the first type of company that comes to mind. However, Trader Joe’s is a trailblazer in customer satisfaction and creating a unique in-store shopping experience

Kay Social Marketing: Always Do Good Business

Kay Social Marketing: Always Do Good Business

Published on April 22, 2021 at 2:19 p.m. by Caroline Robinson. What do A Rebel in Prada, 11 Street Media, Loren Elizabeth Designs and Perfectly Portioned Nutrition all have in common? They are among many other Kay Social clients. Less than a year old, Kay Social,

Get One, Give One

Get One, Give One

Published on April 20, 2021 at 8:08 p.m. by Caroline Robinson. You’ve heard of businesses implementing the “buy-one-get-one” selling strategy, but have you heard of the “get-one-give-one” approach? Many companies choose to give back to communities in need by giving a product or service away with

Fashion PR: Much More Than the Red Carpet

Fashion PR: Much More Than the Red Carpet

Published on April 19, 2021 at 4:12 p.m. by Olivia Cooley. The fashion industry is much more than the glitz and glam, red carpet outfits and fashion shows hosted in New York City. Over the years, fashion has influenced the world whether it is obvious or

How Micro-Influencers Build Brand Awareness

How Micro-Influencers Build Brand Awareness

Published on April 16, 2021 at 9:38 p.m. by Mikaela Weis. If you spend any time on the internet, chances are you have seen some sort of brand partnership. Recently, many brands have partnered with influencers as a way to help build brand awareness. A study from

Mindfulness: The Answer to the Biggest Threat America Faces Today

Mindfulness: The Answer to the Biggest Threat America Faces Today

Published on April 15, 2021 at 8:38 p.m. by Lawson Colgate. Content, not information, distributed to the public with an intentional attempt to mislead is an existential threat to the world today. The Plank Center for Leadership in Public Relations confronted the crisis of misinformation on Thursday, April

Return to top of page