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“Pearls of Wisdom”: A Sit-Down Conversation with Gary F. Grates

“Pearls of Wisdom”: A Sit-Down Conversation with Gary F. Grates

Published on June 26, 2023, at 11:18 a.m.by Alaina McDuffie. From an internal communications intern for a New York wire and cable company to president of Edelman’s Change and Employee Management practice to head of communications for North America at General Motors Corporation and an architect for one of

Chaos at Coachella: Frank Ocean’s Controversial Performance

Chaos at Coachella: Frank Ocean’s Controversial Performance

Published on May 4, 2023, at 8:00 p.m. by Olivia Esquivel. When it was announced that Frank Ocean would be headlining Coachella this year, I was elated. Ocean hadn’t performed live in six years, and his last album was released in 2016. Unfortunately, my delight didn’t last.

Mackenzie Dimatteo: Baker, Small Business Owner and TikTok Star

Mackenzie Dimatteo: Baker, Small Business Owner and TikTok Star

Published on April 29, 2023, at 9:19 a.m.by Jenna Richardson. Mackenzie Dimatteo is truly a one-woman show. On the “Meet the Team” page on Mack’s Macs’ website lists Dimatteo as the social media coordinator of the Florida bakery. She’s also listed as the cake designer, baker and owner. Dimatteo

U2 and Inhaler: Two Generations of Irish Rock Bands

U2 and Inhaler: Two Generations of Irish Rock Bands

Published on April 29, 2023, at 8:10 a.m.by Hailey Castillo. Irish rock band U2, which formed in the 1970s, has consistently been popular for almost 50 years thanks to several avenues. Whether it be “With or Without You” (aka Ross and Rachel’s song from “Friends”) or frontman Bono’s

Appreciating the American First Lady as a PR Asset

Appreciating the American First Lady as a PR Asset

Published on April 29, 2023, at 8:06 a.m. by Ginger Morrow. The American first lady has attracted national and international attention since the inception of the country. While her position has evolved from a chief social event organizer to a political figure in her own

Crisis Communication 101

Crisis Communication 101

Published on April 21, 2023, at 9:46 p.m.by Alaina McDuffie. If there is one truth about the public relations field, it is that crises will arise. From CEO scandals to mass layoffs, every organization is vulnerable to crises, highlighting the importance of crisis communication as a PR risk

PR and Photography: Is a Picture Really Worth a Thousand Words?

PR and Photography: Is a Picture Really Worth a Thousand Words?

Published on April 19, 2023, at 10:38 a.m. by Lauren Bingham. The creative aspect of public relations requires a different set of skills than other elements such as strategy, writing and everything else that may weave itself into the practitioner’s workday. Sitting at the intersection of creativity

The PR of the Playlist: Strategy in the Streaming Age

The PR of the Playlist: Strategy in the Streaming Age

Published on April 13, 2023, at 10:40 a.m. by Olivia Esquivel. One of the key aspects of public relations is practioners’ ability to generate earned media for their clients. This skill is a foundational pillar for PR, and it is continuing to evolve today. The music industry

Reaching a Fever Pitch: The Hailey Bieber-Selena Gomez Drama

Reaching a Fever Pitch: The Hailey Bieber-Selena Gomez Drama

Published on April 10, 2023, at 11:06 p.m.by Alaina McDuffie.  Kanye West versus Taylor Swift. Lea Michele versus the entire cast of “Glee.” Amber Heard versus Johnny Depp. It should come as no surprise that celebrity feuds have been a staple of the entertainment industry for decades. From social media

The PR Brilliance of “Soy Georgina”

The PR Brilliance of “Soy Georgina”

Published on April 5, 2023, at 6:40 p.m. by Olivia Esquivel. Georgina Rodriguez may be known as the partner of the most famous soccer player in the world, but her Netflix series “Soy Georgina” has her taking the stage as the star of the show. The program just

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