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Netflix Has a Public Relations Problem

Netflix Has a Public Relations Problem

Published on Feb. 17, 2023, at 10:08 p.m. by Jenna Richardson. Recently, I’ve been getting more entertainment from Netflix’s Instagram account than the streaming service itself. No, not because of the witty captions or the trendy posts — I skip by those and go straight to the

The Business of the #BookTok Table

The Business of the #BookTok Table

Published on February 13, 2023, at 4:36 p.m. by Alaina McDuffie. If you’ve taken a stroll around your local Barnes and Noble or Books-A-Million lately, odds are you’re familiar with the #BookTok table. Marked with a sign reading “#BookTok” and stacked to the brim with talked-about books of varying genres and

Matty Healy: Rockstars, Relationships and Repercussions

Matty Healy: Rockstars, Relationships and Repercussions

Published on Feb. 10, 2023, at 7:43 a.m.by Hailey Castillo. From Elvis Presley’s gyrating hips to Ozzy Osbourne’s bat incident, rockstars will always find themselves in the spotlight, for better or worse, no matter the cause. As The 1975 travels the world on the “At Their Very Best” tour, the same

Don’t Listen to Samantha Jones

Don’t Listen to Samantha Jones

Published on Dec. 8 at 11:23a.m. by Sydney Palmer. If the average person were to describe what they thought a public relations job entailed, they would likely mention attending glamorous events with celebrities, posting on social media or having lots of free time. Those in

Elon Musk and the Battle Against Twitter

Elon Musk and the Battle Against Twitter

Published on Dec. 5 at 4:08 p.m.by Breanna Erickson.  On Oct. 27, Elon Musk finally completed his purchase of Twitter for $44 billion. This deal has been in the works since January of this year, and has already caused uproar on the site. Those who have been keeping

We the People: How PR Sits at the Cornerstone of the Political Landscape

We the People: How PR Sits at the Cornerstone of the Political Landscape

Published on Dec. 01, 2022, at 8:36 p.m.by Trinity Hunter. On Tuesday, Nov. 8, 2022, the United States held the midterm elections. A midterm election takes place every two years, marking the middle point of a presidential term. According to Rock the Vote, 2022 was an election period for

Ketchum: Putting People First

Ketchum: Putting People First

Published on Nov. 30, 2022, at 2:25 p.m. by Sophie Collins. Founded in 1923, Ketchum Inc. is a global public relations firm that provides communication services to a variety of industries, such as food, government, health and technology. Since then, Ketchum has consistently won awards for its innovative campaigns and best

PRepping for the Holiday Season(s)

PRepping for the Holiday Season(s)

Published on Nov. 29 2022, at 12:11 p.m.by Breanna Erickson. As the winter holidays approach, it can be easy to get wrapped up in blankets, festivities and hot cocoa. However, we, as PR practitioners and students, must be able to keep steady relationships with key

Cheryl Overton: A Thought Leader, Innovative Entrepreneur & PR Trailblazer

Cheryl Overton: A Thought Leader, Innovative Entrepreneur & PR Trailblazer

Published on Nov. 28 at 4:01 p.m.by Trinity Hunter. On Tuesday, Oct. 19, I (virtually) spoke with Cheryl Overton, chief experience officer of Cheryl Overton Communications in New York City. I met Overton in the middle of September while traveling in New York City with the National Millennial and Gen

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