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Erin Vogt: Balancing Relationships and Relaxation

Erin Vogt: Balancing Relationships and Relaxation

Published on Oct. 10, 2022, at 4:21 p.m.by Breanna Erickson. “Each of our team members cares so deeply about each other,” shared Erin Vogt, director of public relations, about her small, close-knit team at Peritus. Peritus is a Birmingham, Alabama-based public relations agency founded by

The Chess World Needs to be Checked, Mate

The Chess World Needs to be Checked, Mate

Published on Oct. 6, 2022, at 2:31 p.m.by Breanna Erickson. Chess is a strategic game that can be traced back to 600 A.D. in India. There have been massive changes to the game throughout the centuries, one of which being the idea of masters. Grandmaster

The World of the Alumni Magazine

The World of the Alumni Magazine

Published on Sept. 29, 2022, at  4: 05 p.m. by Annabelle Blomeley.  Former President of the United States Barack Obama, actress Natalie Portman and Facebook inventor Mark Zuckerberg all have one thing in common: They are alumni of Harvard University. Each year, more than 61,000 eager students face Harvard’s notoriously low acceptance rates in

Agency PResident PRofile: Melissa Libby

Agency PResident PRofile: Melissa Libby

Published on Sept. 26, 2022, at 6:58 p.m. by Sophie Collins. Problem solver. Supportive. Involved. Go-getter. These terms can all be used to describe Melissa Libby, the president of Melissa Libby & Associates. Melissa Libby & Associates was founded in Atlanta in 1992 and is a boutique

Tesla: One of the World’s Fastest Growing Brands

Tesla: One of the World’s Fastest Growing Brands

Published on May 6, 2022, at 11:14 a.m. by Madison Traughber. Tesla’s innovative brand image, unique PR moves and lack of advertising campaigns are what captivates consumers who are looking for a fresh take on a century-old invention: the automobile. Tesla is an inspiration to all as the company possesses a

How to Pitch Yourself to the Sports Industry

How to Pitch Yourself to the Sports Industry

Published on May 4, 2022, at 5:54 p.m. by Katie Holec. The thing that I love most about public relations is the broadness of the career paths that you can take. You don’t have to stick to the PR industry — take your talents to the fashion

How Philanthropy Facilitates a Positive Brand Image

How Philanthropy Facilitates a Positive Brand Image

Published on April 20, 2022, at 5:03 p.m. by Sydney Miner. When deciding where to shop, many people choose companies that practice corporate social responsibility. By giving back to their communities, these brands develop authenticity and build trust with their publics. Brands such as State Bags and Sackcloth & Ashes give

It’s not Just a League, It’s Family

It’s not Just a League, It’s Family

Published on April 8, 2022, at 3:58 p.m. by Katie Holec. The Cape Cod Baseball League has been around 137 years, as of 2022. According to its website, “The Cape League wouldn’t be where it is today without the great partnership of all of [its] franchises, players, fans, friends

Picking Up Their Boots: PR Professionals Head to Nashville

Picking Up Their Boots: PR Professionals Head to Nashville

Published on April 3, 2022, at 2:50 p.m. by Morgan Keel. Nashville, Tennessee, is most commonly known as the music city, but the city is home to more than just music creatives. Typically, public relations professionals for large corporations reside in New York, Atlanta and Los Angeles, but with new opportunities rising, they

From Deli to Delicacy: Oscar Mayer Ventures into Skincare

From Deli to Delicacy: Oscar Mayer Ventures into Skincare

Published on March 3, 2022, at 9:53 p.m. by Schulyer Rosson. When we think of Oscar Mayer, many of us are reminded of childhood sandwich lunches, not skincare. Oscar Mayer has transformed from deli to delicacy, launching the first bologna-inspired sheet mask. The meat powerhouse

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