Conquer the Chaos: Three Stress-Busting Tips Apr. 13, 2011 by Tracy Sims By Elizabeth Howell Attention PR junkies, it’s time to stop squeezing that tiny foam replica of planet Earth. There are rational strategies to manage Read More
Judge a Book by its Cover Apr. 11, 2011 by Tracy Sims By Katy Echols As the semester draws to a close, students are looking to what lies ahead. As they move on to various jobs, Read More
PR practitioners have to keep on truckin’ Apr. 5, 2011 by Tracy Sims By Hannah McDaniel This weekend I attended the Mid America Truck Show… Yes, a trucking show. While there, I realized that like at any Read More
No need to fear, Groupon is here! Apr. 3, 2011 by Tracy Sims By Christine Kapurch Flash forward to this weekend: you and your boyfriend have nothing to do and all of your friends are headed out Read More
Who can say no to free!? Mar. 29, 2011 by Tracy Sims By Karissa Bursch Over spring break, I attended the music festival South by Southwest in Austin, Texas. According to the website, the SXSW conferences Read More
For the Love of Starbucks Mar. 23, 2011 by Tracy Sims By Katy Echols I love Starbucks. I love its coffee. I love its service. I love its deep comfy chairs and trendy music. And Read More
Lindsay Lohan’s Top 5 PR Lessons Mar. 18, 2011 by Tracy Sims by Amanda Coppock As often as stars like Lindsay Lohan are in the public eye, you would expect them to understand how to use Read More
The Dilution of the Film Industry Mar. 16, 2011 by Tracy Sims By: Miriam Fry When a movie idea is pitched to a studio executive, one thought is running through her mind: “Will this movie make Read More
No Ordinary Video Game; No Ordinary PR Campaign Mar. 11, 2011 by Tracy Sims By Wesley Vaughn Video game reviewers have billed it as “not your ordinary first-person shooter.” Combining lightning-fast gameplay, striking visuals and a brazen attitude, Read More
Sarcasm So Works the Best Mar. 9, 2011 by Tracy Sims by Katherine Baker When you think of a YouTube video that you have watched dozens of times, what do you see? Do you see Read More