Virtual Agencies — The Real Deal
Posted At: March 1, 2013 8:45 A.M. by Lindsey Green Virtual, or cyber, agencies are on the rise as possibilities on the Internet increase each and
Scott: Embracing the New World of PR and Marketing
Modern PR and marketing demand adaptability, content creation, and direct audience engagement, as digital platforms reshape communication beyond traditional media and require continuous learning.
Award in Hand, Foot in Mouth
Posted At: February 18, 2013 8:00 P.M. by Lindsey Green There is no time of the year quite like awards season for public relations
Graduation Desperation
by Karissa Bursch As my last blog post for Platform Magazine I find it only fitting to write about the one thing that has
How to Earn an A+ in Business Etiquette
by Elizabeth Howell, guest blogger Although public relations professionals are not required to pass an academic course on etiquette, knowing how to properly communicate
The Media Missed the Point… Again
By: Miriam Fry There are many opinions in the world about what PR really is, and what PR professionals do on a daily basis.
A Royal PR Opportunity
By Amanda Coppock Once upon a time there was a beautiful brunette commoner who went to St. Andrew’s University and caught the eye of
BP’s Perfect Storm, One Year Later
By: Miriam Fry Today marks the one-year anniversary of the BP Oil Spill in the Gulf of Mexico, which has been recorded as the
Please Don’t Go: Fans and Team Relocation
By Wesley Vaughn Professional sports teams can unite a city. They can bring sadness or jubilation, and they can represent a city in their
Does Calvin Klein know PR? Part Two
By Aman Judge Calvin Klein officially kicked off its CK One campaign on March 1, but has it really utilized the campaign to its