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What Makes a Beautiful Campaign?

Posted At: April 29, 2013 5:00 P.M. by Kaitlyn Honnold What happens when a clothing company tells you to buy fewer clothes? Or how about when a beauty product company tells you you’re beautiful just the way you are? Such is the trend of companies trying

Beanbags to Conference Tables: rbb Public Relations

Beanbags to Conference Tables: rbb Public Relations

Posted At: April 24, 2013 7:40 P.M. by Kaitlyn Honnold “You’re shrunk to the height of a nickel and thrown into a blender. Your mass is reduced so that your density is the same as usual. The blades start moving in sixty seconds. What do you

Enough Is Enough, JCP

Posted At: April 19, 2013 2:00 p.m. by Lindsey Green Earlier this month, JCPenney fired CEO Ron Johnson after 17 months of a major rebranding attempt. Critics have been quick to criticize the former Apple executive, labeling the move and the CEO as failures almost as soon as the

Graduation Anxiety

Posted At: April 15, 2013 2:30 P.M. by Katie Sanders “So what are you going to do after college?” This question plagues every college student from his junior year on. Curiosity from others can spark career aspirations, a well-thought-out plan or sometimes panic in the

AT&T Has My ATTention

Posted At: April 12, 2013 11:30 A.M. by Taylor Hodgkinson Since AT&T is an international telecommunication provider and one of the largest in the world, it seems appropriate, from a future PR practitioner’s point of view, that AT&T has my undivided ATTention when it comes to

Steve Webster: Bringing the Crimson Tide to L.A.

Posted At: March 20, 2013 11:00 P.M. by Jessica Ruffin There’s no question what college football team Steve Webster favors when one steps into his office. A framed and autographed Greg McElroy jersey hangs on one of the crimson-colored walls, along with several Alabama paintings.

489,998 and Counting…

Posted At: March 20, 2013 2:45 P.M. by Lindsey Green Like most people my age, I try to stay up to date with the latest app technology. My iPhone 5 is frequently used for Snapchat, Vine and GroupMe along with more “traditional” forms of social

“So, tell me about yourself.”

Posted At: March 13, 2013 2:15 P.M. by Martina Kaiwi As young PR professionals prepare for their job interviews, many dread the notorious face-to-face interrogation. Even though PR practitioners understand the power of words and the relationships they can create or destroy, when representing ourselves it

NASCAR Wreck Drives Home Need for Spectator Safety

Posted At: March 12, 2013 9:00 A.M. by Jessica Ruffin Millions of Americans sat horrified in front of their televisions as one of the tires and the flaming engine from Kyle Larson’s racecar went soaring into the stands at the Daytona 500 race on February 23,

The Onion Leaves a Bad Taste

Posted At: March 4, 2013 1:50 P.M. by Lindsey Green News satirist The Onion is known for toeing the thin line between funny and downright offensive. The publication has made a name for itself with raunchy, politically incorrect articles and taboo topics, and its social

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