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The Evolution of Snapchat

The Evolution of Snapchat

Posted: February 13, 2015, 5:38 p.m. by Sarah Parker. Thanks to Snapchat, we can take awkward and embarrassing selfies and send them to our friends, knowing they will only exist for 10 seconds or less—unless our friends break the honor code and take a screenshot.

Professionalism from Coast to Coast

Professionalism from Coast to Coast

Posted: February 12, 2015, 4:00 p.m. by Sadie Schwarm. A sea of professional opportunities stretches across the 2,565.55 miles of land from New York City to San Francisco. More people are chasing their dreams, leading them to offices all over the nation. But it is

Follow Your Audience

Follow Your Audience

Posted: February 11, 2015, 8:00 p.m. by Ana Vega. Social media marketing is designed to gain company or brand recognition through the use of different platforms. But with endless options readily available to help you promote your campaign, how do you know which platforms to

Life After the 400s: Rookies in the Agency

Life After the 400s: Rookies in the Agency

Posted: February 5, 2015, 7:35 p.m. by Annslee Wilson. For many college graduates, graduation day marks the end of being known as “the intern.” These graduates rejoice and celebrate their recently accepted full-time titles and no longer have to worry whether their supervisors asked for

A Decade of Dedication

A Decade of Dedication

Posted: February 4, 2015, 8:05 p.m. by Connor Fox. On this day in 2005, the University of Alabama Board of Trustees established a center to help develop and recognize outstanding performance in the public relations profession and classroom. Its namesake? An honor to UA alumna

A Missed Opportunity

A Missed Opportunity

Posted: February 4, 2015, 2:45 p.m. by Kaitlin Goins. With Netflix, Hulu and soon-to-be HBO Go, purchasing cable seems ridiculous — even more so now that ABC and other networks allow you to stream their newest television episodes online for three weeks after they air.

M&M’s: Sugar-Coated Success

M&M’s: Sugar-Coated Success

Posted: February 3, 2015, 2:50 p.m. by Michelle Pierce. It’s the middle of July, and the summer sun is shining down on your back. You reach into your bag and pull out that chocolate bar you have been craving all day. As soon as you

Crop Circle Comeback: New Wave in Pre-Super Bowl Advertising

Crop Circle Comeback: New Wave in Pre-Super Bowl Advertising

Posted: February 3, 2015, 8:36 a.m. by Haley Petrey. Spoiler alert! The New England Patriots won Super Bowl XLIX (49 for those of us not from Rome). Now, we’re all friends here. Let’s talk about who really won the Super Bowl. You may say, everyone that

#JesuisCharlie

#JesuisCharlie

Posted: January 30, 2015, 4:32 p.m. by Laura Gregory. The advent of social media has allowed people from all over the world to communicate as easily as a simple tap on an iPhone screen. Particularly, in the wake of great national tragedies, the people of

#SOTU: The Good, The Bad and The Ugly

#SOTU: The Good, The Bad and The Ugly

Posted: January 28, 2015, 7:15 p.m. by Ana Vega. We’ve seen social media run the show during sporting events, music festivals and more. It strengthens the interactions between viewers, fans and the companies they support. Last week, during the State of the Union address, the

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