Published on December 13, 2018, at 6:42 p.m. by Anna Jones. In Birmingham, Alabama, there is a company that values exceptional work just as much as it values its own agency culture. That company is Intermark Group, a psychology-driven marketing firm that works with clients such
Published on December 5, 2018, at 9:50 a.m. by Anna Jones. Films, cosmetics, technology and restaurants. These are just a few of the fields that make up the promotional partnerships that we encounter every day. Promotional partnerships, also known as co-branding, have become increasingly prevalent
Published on December 4, 2018, at 6:08 p.m. by Alyssa Leach. Picture this: You are in charge of managing social media for a brand-new restaurant recently built in an exciting location. Crowds gather for the grand opening, and because of the nature of construction, bugs
Published on December 4, 2018, at 6:00 p.m. by Savanna Guitard. In an era defined by politicization and polarization, is it possible for brands to watch from the sidelines? It can seem daunting for a large company to take a stance on a political issue,
Published on November 20, 2018, at 8:10 a.m. by Emily Hillhouse. Clickbait is everywhere — scroll through Twitter, Facebook or any news site, and take in how many headlines boast information one “will not believe” or conceal important details with the promise of answers in
Published on November 18, 2018, at 3:45 p.m. by Anna Jones. There are 2.34 billion worldwide social media users according to Statista. Although this number allows social media to impact many industries, according to Social Media Today, the food and restaurant industry is one of
Published on November 12, 2018, at 8:46 p.m. by Gillian Castro. Writer’s block. A concept that makes communications students and professionals cringe. It’s a common problem everyone will experience at least once in their career, but luckily there are a slew of easy solutions to
Published on September 20, 2018, at 7:13 p.m. by Trenton Brasfield. The road to the top is paved with good public relations. The South Korean music industry is an amalgamation of ’90s bubblegum pop, synchronized choreography, trendy fashion and polished visuals. These talented idols —
Published on September 19, 2018, at 4:12 p.m. by Elizabeth Summers. Ethical decision making remains essential in the public relations field. As PR professionals, it is vital we uphold a standard of ethics in all scenarios, including crafting résumés. Statistics show 85 percent of job
Published on August 17, 2018, at 7:26 a.m. by Halle Russo. World leader. Two words that command tremendous authority. When we think of world leaders, we often picture presidents, prime ministers and other heads of government. However, those individuals are no longer the people shaping
