Brightening the Appeal of Indoor Malls
The traditional indoor mall may no longer be the Saturday afternoon destination it once was, but that does not mean malls are disappearing. As
Commute-Case: Innovation That Transforms
Posted: April 21, 2014, 1:57 p.m. by Molly Moore. Profitable and practical inventions are created to solve a problem or to simplify life’s smallest
Honey Maid: Haters Gonna Hate
Honey Maid’s diverse campaign sparked backlash but gained overwhelming support, showing inclusive advertising can generate attention, strengthen brand relevance, and reflect evolving family dynamics
Discerning Credible News Sources
With growing online content, distinguishing credible news requires evaluating sources, objectivity, and consistency, while consuming diverse media to develop stronger judgment and identify trustworthy
Taco Bell Clowns Around with the McDonalds
Posted: April 7, 2014, 2:06 p.m. by Jonae Shaw. There’s been a lot of talk about Taco Bell’s recent ad campaign to promote its
Raising the Barre
Pure Barre has turned a ballet-inspired workout into a growing fitness phenomenon. Since opening Tuscaloosa’s first studio in 2012, Jodi Bearman has welcomed more
No Nice Southern Girl Should Be Involved With Public Relations
Posted: April 3, 2014, 10:11 a.m. by Myreete Wolford. Betsy Plank changed the way I understand the word “passion.” Betsy was a leader like
Rick Looser: Stories Worth Telling
Award-winning PR leader Rick Looser believes great public relations starts with one thing: telling a story people actually want to hear.
FiLIP or Flop?
Posted: April 2, 2014, 2:19 p.m. by Addison Viani. AT&T recently created buzz with its new product that is much more than a smartphone.
A+ for Average
Barbie set the standard—now one creator is rewriting it. Meet the doll changing how girls see themselves.