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Commute-Case: Innovation That Transforms

Commute-Case: Innovation That Transforms

Posted: April 21, 2014, 1:57 p.m. by Molly Moore. Profitable and practical inventions are created to solve a problem or to simplify life’s smallest and largest tasks. Remember the Snuggie? Many people initially laughed at the infomercial but later came to love the product as

Honey Maid: Haters Gonna Hate

Honey Maid: Haters Gonna Hate

Posted: April 18, 2014, 4:10 p.m. by Stefanie Dunlap. With companies beginning to incorporate different types of family dynamics into marketing and advertising, some may think that consumer bases are changing. Consumers are not always a white heterosexual couple with white children. Today, companies are

Discerning Credible News Sources

Discerning Credible News Sources

Posted: April 9, 2014, 1:45 p.m. by Stefanie Dunlap. As the world becomes more and more tech-savvy, the amount of people who have access to the Internet has greatly increased, and in turn, almost everyone has the chance to contribute to the information found on

Taco Bell Clowns Around with the McDonalds

Taco Bell Clowns Around with the McDonalds

Posted: April 7, 2014, 2:06 p.m. by Jonae Shaw. There’s been a lot of talk about Taco Bell’s recent ad campaign to promote its new breakfast menu. However, people aren’t chatting about what you’d expect. Yes, Taco Bell launching a breakfast menu is buzzworthy, but

Raising the Barre

Raising the Barre

Posted: April 3, 2014,  1:08 p.m. by Devon Landman.   If you haven’t heard of the new, unique workout called Pure Barre, chances are you will soon. Pure Barre uses an isometric-training workout on a ballet bar to perform exercises that focus on small movements

No Nice Southern Girl Should Be Involved With Public Relations

No Nice Southern Girl Should Be Involved With Public Relations

Posted: April 3, 2014, 10:11 a.m. by Myreete Wolford. Betsy Plank changed the way I understand the word “passion.” Betsy was a leader like no one you’ve ever heard of before. She once said, “I lived almost two career lifetimes in public relations, which is

Rick Looser: Stories Worth Telling

Rick Looser: Stories Worth Telling

Posted: April 2, 2014 2:20 p.m. by Molly Moore. “Everyone wants to be told a story,” Rick Looser, president and COO of The Cirlot (See-low) Agency said. The Cirlot Agency is a multimillion-dollar, international marketing, public relations and corporate communications firm headquartered in Jackson, Miss.

FiLIP or Flop?

FiLIP or Flop?

Posted: April 2, 2014, 2:19 p.m. by Addison Viani. AT&T recently created buzz with its new product that is much more than a smartphone. This $200 device is targeted to customers who have children as young as 4 years old. ABC’s and 123’s are not

A+ for Average

A+ for Average

Posted: March 14, 2014, 2:30 p.m. by Morgan Daniels. Women often suffer from low self-esteem and negative body image thanks to the impossible standard of beauty seen in the media and mainstream culture. These issues become noticeable in teens and adults, but the seed of

Small Town, Big Money

Small Town, Big Money

Posted: March 12, 2014, 6:30 p.m. by Addison Viani. A few years ago, Highlands, N.C., was a simple, quaint town visited by tourists as a weekend mountain getaway. Today, there is a new reason people are traveling to experience the beauty of Highlands. It is

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