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Rob Ford’s PR Nightmare

Rob Ford’s PR Nightmare

Posted At: January 2, 2014 11:25 p.m. by Ashley Jones Pure chaos is the only way to describe the Rob Ford saga. Over the past six months, the mayor of Canada’s largest city has garnered international attention after his binge-drinking and crack-smoking habits were revealed for the

Don’t Kick the Kicker When He’s Down

Posted At: December 13, 2013 11:00 a.m. by Brian C. Hoff. Sure, being passionate about sports is fun and appropriate at times, but when it turns into singling out an individual and wishing him harm, there is an ethical line that has been crossed. For

Sex in the Holidays

Posted At: November 25, 2013 2:20 p.m. by Benjamin Ladrillono Sex. In the world of advertising, it is everywhere. From every single Victoria Secret ad (Does it really target women?) to the recent Hardee’s commercial featuring Katherine Webb, sexy commercials flood our televisions. And for the

Leadership Series: The Man Behind Weber Shandwick

Leadership Series: The Man Behind Weber Shandwick

Posted At: November 20, 2013 8:04 a.m. by Benjamin Ladrillono. A “Typical” Day for a CEO in an always on world The sun rises on a typical New York day. Andy Polansky, chief executive officer of global public relations firm Weber Shandwick, wakes up and begins his regular

Tolerance for Bad Taste

Posted At: November 13, 2013 1:45 p.m. by Brian C. Hoff. Ethics, on its face, is the study and practice of right and wrong. In PR, we definitely lean more toward practicing ethics than studying it – but every once in a while, studying an

Buycott: An Application for Principled Buying

Posted At: August 28, 2013 2:20 p.m. by Karly Weigel Finding an iPhone application that proves to be shocking or new is rare. Buycott, an emerging iPhone app, has captivated consumers’ attention and caused companies to reevaluate their public stances. The app’s motto could not be more fitting: “Buycott

Planning Your Perfect Vacation

Posted At: August 9, 2013 4:15 p.m. by Aime O’Keefe Ten years ago vacation planning and booking were left to the niche market of travel agents. Travel agents were given exclusive complimentary passes to luxury resorts and hotels to bribe and sway clientele to book

Trial and Error

Posted At: July 19, 2013 4:40 p.m. by Gillian Richard Internships are a crucial component to not only your résumé, but also to growing as a PR professional. These experiences are an outlet to make mistakes, learn from them and become more seasoned at handling crises.

Brands That Rock Hard

Posted At: July 11, 2013 at 3:00 p.m. by Martina Kaiwi Brand consistency is an essential survival tool for organizations located around the world. As for Hard Rock Cafe and its more than 175 locations in 55 countries, the company believes its success not only relies

Post-Secondary PR

Posted At: July 1, 2013 9:50 a.m. by Gillian Richard Public relations can be applied in almost any industry, company or context. The world of higher education is no exception to this rule. In fact, college is the ideal location for PR to be put

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