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The US Open: A Grand Slam for Brands

The US Open: A Grand Slam for Brands

Published on October 23, 2025, at 11:57 a.m. by Mallory Magee The athletes weren’t the only ones going head-to-head in the 2025 US Open. In this year’s tennis tournament, brands competed just as fiercely as the players on the court. The final Grand Slam of the
Refresh. Repeat. Regret? The Scarcity Marketing Trap

Refresh. Repeat. Regret? The Scarcity Marketing Trap

Published on October 21, 2025, at 12:45 p.m. by Maggie Hill From Stanley cups to sweat sets, it feels like everything disappears faster than we can refresh the page. Scarcity marketing might just be the smartest strategy to drop yet. The truth is, it has become one of
From Lava to Likes: How Iceland Rebranded Itself

From Lava to Likes: How Iceland Rebranded Itself

Published on Feb. 5, 2025, at 4:43 p.m. by Reese Ham. The perception of Iceland for far too long was the wannabe little sibling country to its cooler older siblings over in Europe. In 2010, an eruption of Eyjafjallajökull, a volcano located in the south of Iceland,

Powerful Paws: How Dog Influencers Shape PR

Powerful Paws: How Dog Influencers Shape PR

Published on Nov. 4, 2024 at 4:36 p.m. By Lisé Badeaux. In the world of inventive public relations, creativity and connection drive every campaign. Speaking personally, the way to get me to purchase a product or start thinking about a brand is if the PR

Spooktacular Strategies: How Halloween Became a Marketing Powerhouse

Spooktacular Strategies: How Halloween Became a Marketing Powerhouse

Published on Oct. 24, 2024 at 12:29 p.m. By Lisé Badeaux. In the world of seasonal marketing, few holidays rival Halloween’s sheer potential for creativity and profit. What can start as a subtle introduction of pumpkins and skeletons can grow into a full-blown phenomenon, thanks

New Balance Is the New Trend

New Balance Is the New Trend

Published on September 22, 2023, at 10:22 a.m.by Shaley Brown. What used to be an old-school brand your dad would wear, New Balance is back in business with its recent popularity among the youth. If the shoe fits Originally an arch support company founded in

A24’s Expertise: Authentically Connecting with Audiences

A24’s Expertise: Authentically Connecting with Audiences

Published on April 19, 2023, at 5:49 p.m.by Hailey Castillo.  “Parents need to know that even though former Disney stars Selena Gomez and Vanessa Hudgens are in “Spring Breakers,” it’s absolutely not appropriate for teens,” Common Sense Media wrote about one of A24’s first films. Directed by Harmony Korine, who

From Coast to Coast: The NBCUniversal Page Program

From Coast to Coast: The NBCUniversal Page Program

Published on March 22, 2023, at 4:41 p.m. by Emilia Ciezadlo. With its official launch in 1933, the NBCUniversal Page Program is a 12-to-15-month rotational program for postgraduate students interested in the media industry. Participants of the program are nicknamed “pages.” This program allows its pages to gain hands-on

Nashville: Established City, Blossoming Industry

Nashville: Established City, Blossoming Industry

Published on Oct. 26, 2022, at 5:03 p.m.by Breanna Erickson As PR practitioners, or soon to be practitioners, the idea that public relations is a growing field is nothing new. How much is it growing? According to IBISWorld, the PR industry has grown 2.5% annually from 2017-2021, and

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