Posted: December 5, 2014, 12:30 p.m. by Katie Lansford. What’s orange, green and watched all over? Nickelodeon — the “number one entertainment brand for kids.” The network is in its 35th year and continues to grow, not just in the television arena, but also as a brand
Posted: October 28, 2014, 8:10 p.m. by Katie Lansford. With the recent trends in America shifting toward healthier eating many food brands reach out to consumers to try to provide the healthiest option with the best taste. But one brand has been Kind-er (and smarter) than
Posted: October 24, 2014, 11:05 a.m. by Michelle Pierce. Life is all about creating those moments that will last a lifetime – it’s about leaving your mark. It’s about showcasing your creativity while discovering who you truly are. We all have different personalities, interests and
Posted: October 22, 2014, 4:10 p.m. by Mary Kathryn Woods. Since 1951, Tony the Tiger has been growling “They’re grrr-eat.” The GEICO Gecko is insistent that “15 minutes could save you 15 percent or more on car insurance.” Ms. Brown and Ms. Green M&M’s always
Posted: October 15, 2014, 2:45 p.m. by Katie Foster Howard. It’s an event that thousands of millennials, particularly women, have been waiting for all summer. No, I’m not talking about pumpkin spice season — I’m talking about a book release. With the release of her
Posted: October 9, 2014, 4:43 p.m. by Michelle Pierce. Finally. My favorite season has arrived — tailgating season. It’s the season that brings everyone together through mouth-watering food and fun. When looking for ways to contribute to the tailgating menu, don’t think twice. Bring a
Posted: September 29, 2014, 2:46 p.m. by Connor Fox. “Creativity: the use of the imagination or original ideas, especially in the production of an artistic work.” This basic definition of the term has been interpreted through many different applications over time. While the word is
Posted: September 26, 2014, 9:35 a.m. by Doug Killough. “Everywhere we go; people want to know . . . who we are, so we tell them.” It’s safe to say that one particular company doesn’t have to tell anyone who it is anymore. This company
Posted: April 16, 2014, 1:51 p.m. by Jonae Shaw. There recently have been quite a few Twitter mishaps gaining a lot of media coverage. First, there’s the story of a 14-year-old girl who tweeted American Airlines pretending to be a terrorist. Not only was her
Posted: April 11, 2014, 3:30 p.m. by Jonae Shaw. Building a well-known, efficient brand doesn’t just happen. A brand includes the name, design, logo, slogan, symbol or any other feature that identifies one product from another of its kind. When I think of a leading
