Posted on November 3, 2015, at 9:15 p.m. by Sally Immel. If a picture is worth a thousand words, what is the value of a Snapchat filter? Some marketing pros would say “priceless.” Snapchat has created a whole new meaning to the word “selfie,” and
Posted: January 9, 2015, 1:11 p.m. by Jean Faircloth. Kudos to Dove as it celebrates a decade of success in its determination to empower women through its Campaign for Real Beauty! There has been a domino effect of companies wanting to take part in celebrating
Posted: November 7, 2014, 2:35 p.m. by Mary Kathryn Woods. A crisis breaks. Within the blink of an eye, the whole world knows. How? A little blue birdie with a big mouth that we call Twitter plays a significant role in spreading news stories. A few
Posted: October 29, 2014, 1:42 p.m. by Katie Lansford. It’s no secret that Tuscaloosa is regarded as a college football town. From September to November each year, thousands of football fans migrate to one of Alabama’s most well-known cities to see their favorite Crimson Tide
Posted: April 25, 2014, 1:51 p.m. by Myreete Wolford. “You have no time left, let alone the energy to do it.” Nathan Reich is a contemporary folk singer with a gift and message to spread, but no time or energy to spread it. His melancholy
Posted: April 24, 2014, 2:45 p.m. by Myreete Wolford. In crisis communication, a response is necessary, but a fast response is imperative. SeaWorld’s response against the bashing-documentary “Blackfish” has come far too late — a year and four months to the date, too late. The
Posted: April 3, 2014, 10:11 a.m. by Myreete Wolford. Betsy Plank changed the way I understand the word “passion.” Betsy was a leader like no one you’ve ever heard of before. She once said, “I lived almost two career lifetimes in public relations, which is
Posted: March 13, 2014, 9:25 p.m. by Myreete Wolford. I have a present for you, a treasure you may have yet to discover. The public relations nerd in you should be squealing with excitement because I am about to fill you in on a resource
Posted At: January 13, 2014 8:07 a.m. by Sarah de Jong How many times have you tweeted at a company and your tweet gets overlooked? Happens to me all the time. However, if I do get a response, retweet or favorite, it makes a large
Posted At: December 7, 2013 8:28 p.m. by Sarah de Jong. The fashion industry has historically obsessed over weight and weight-related issues. In addition, speaking about a woman’s weight invites much scrutiny in our society. Just think back to Abercrombie & Fitch’s controversy about only making
