P.T. Barnum: How ‘The Greatest Showman’ Would Survive in PR Today
Published on April 25, 2018, at 11:10 p.m. by JoAnne Wadsworth. As the performers break into a last, heartwarming musical number, you settle back into your chair, satisfied. This movie
Facebook Fans Dislike the Data Breach
Published on April 16, 2018, at 4:26 p.m. by Stephanie Zielinski. On March 17, 2018, Facebook was brought into the spotlight because of a privacy breach performed by Cambridge Analytica,
The Ethical Frontier: Reimagining PR in the Age of AI
Published on April 9, 2018, at 3:13 p.m. by Skylar Spencer. Spam filters, Google Maps traffic predictions, mobile check deposits, voice-to-text. Other than being a part of everyday life, what
The Trust Tsunami: Where Should You Get Your News?
Published on March 5, 2018, at 11:50 p.m. by Skylar Spencer. “If I had to pick one outlet to be stranded with on a desert island, I would pick The
Controversial Cooperation: The Ethics of Dealing with International Clients
Published on December 21, 2017, at 8:00 a.m. by Grace Turner. Last year, the Kremlin announced that it’s seeking a new contract with a Western public relations firm to improve
The Importance of Teaching Responsible Pet Adoption
Published on October 5, 2017, at 5:26 p.m. by Lexi McKenzie. College is hard. Sure, the classes are challenging, but arguably the hardest thing about beginning college is the lifestyle
Ethics & the Environment
Published on September 27, 2017, at 7:35 p.m. by Hope Runyan. Within the past 10 years, we’ve seen a change in how companies operate. Across the globe, they have made
The Black, White & Gray Areas of Lying & Deception In PR
Published on September 19, 2017, at 5:27 p.m. by Mallory McDonald. Lying and deception seem like black and white subjects — clearly defined as right or wrong. However, in a
Refugee Relations
Published on August 8, 2017, at 9:52 a.m. by Brie Carter. You have a corporate social responsibility and you likely aren’t doing it. The most effective way companies can build authentic
A Place for Politics in PR
Published on July 23, 2017, at 2:20 p.m. by Jessica Banks. I was recently on the subway in New York when I looked up and saw the Smirnoff ad below.