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Ethics

Refugee Relations

Refugee Relations

Published on August 8, 2017, at 9:52 a.m. by Brie Carter. You have a corporate social responsibility and you likely aren’t doing it. The most effective way companies can build authentic

How to Approach a Journalist

How to Approach a Journalist

Published on July 17, 2017, at 12:15 p.m. by Katie Willem. Eric Alterman in his article “How PR Is Killing Journalism” entertains a very negative view of public relations. His

Keyword: Transparency

Keyword: Transparency

Published on May 25, 2017, at10:23 a.m. by Kayla Sullivan. Tuscaloosa, a city with three colleges, has been no stranger to negative events involving police officers. The in-custody death of Anthony

Lessons from the Emerald City

Lessons from the Emerald City

Published on April 26, 2017, at 1:24 p.m. by Erica Cooke. Seattle, the land of coffee and rain. It took a four-hour car ride from Tuscaloosa, Alabama, to a plane

CSR in PR

CSR in PR

Published on March 3, 2017, at 3:43 p.m. by Melody Schmidt. Corporate social responsibility (or CSR) is defined by the Financial Times as “a business approach that contributes to sustainable development

The Power of Positivity

The Power of Positivity

Published on November 16, 2016, at 4:32 p.m. By Mary Catherine Molay The 2016 presidential race was one like we have never seen before. There has been media backlash on both

Keeping the Promise

Keeping the Promise

Published on October 26, 2016, at 4:10 p.m. by Amelia Neumeister. When a company develops a brand, it typically creates guidelines for all the brand’s practices and its promise to

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