The Black, White & Gray Areas of Lying & Deception In PR
Published on September 19, 2017, at 5:27 p.m. by Mallory McDonald. Lying and deception seem like black and white subjects — clearly defined as right or wrong. However, in a
Refugee Relations
Published on August 8, 2017, at 9:52 a.m. by Brie Carter. You have a corporate social responsibility and you likely aren’t doing it. The most effective way companies can build authentic
A Place for Politics in PR
Published on July 23, 2017, at 2:20 p.m. by Jessica Banks. I was recently on the subway in New York when I looked up and saw the Smirnoff ad below.
How to Approach a Journalist
Published on July 17, 2017, at 12:15 p.m. by Katie Willem. Eric Alterman in his article “How PR Is Killing Journalism” entertains a very negative view of public relations. His
Keyword: Transparency
Published on May 25, 2017, at10:23 a.m. by Kayla Sullivan. Tuscaloosa, a city with three colleges, has been no stranger to negative events involving police officers. The in-custody death of Anthony
Lessons from the Emerald City
Published on April 26, 2017, at 1:24 p.m. by Erica Cooke. Seattle, the land of coffee and rain. It took a four-hour car ride from Tuscaloosa, Alabama, to a plane
CSR in PR
Published on March 3, 2017, at 3:43 p.m. by Melody Schmidt. Corporate social responsibility (or CSR) is defined by the Financial Times as “a business approach that contributes to sustainable development
Fake News and the Public Relations Industry
Published on February 16, 2016, at 5:30 p.m. by Tristen Gell. Public relations professionals and the American public have always had a strained relationship. The public has generally been skeptical
The Power of Positivity
Published on November 16, 2016, at 4:32 p.m. By Mary Catherine Molay The 2016 presidential race was one like we have never seen before. There has been media backlash on both
Keeping the Promise
Published on October 26, 2016, at 4:10 p.m. by Amelia Neumeister. When a company develops a brand, it typically creates guidelines for all the brand’s practices and its promise to