How to Approach a Journalist
Published on July 17, 2017, at 12:15 p.m. by Katie Willem. Eric Alterman in his article “How PR Is Killing Journalism” entertains a very negative view of public relations. His
Keyword: Transparency
Published on May 25, 2017, at10:23 a.m. by Kayla Sullivan. Tuscaloosa, a city with three colleges, has been no stranger to negative events involving police officers. The in-custody death of Anthony
Lessons from the Emerald City
Published on April 26, 2017, at 1:24 p.m. by Erica Cooke. Seattle, the land of coffee and rain. It took a four-hour car ride from Tuscaloosa, Alabama, to a plane
CSR in PR
Published on March 3, 2017, at 3:43 p.m. by Melody Schmidt. Corporate social responsibility (or CSR) is defined by the Financial Times as “a business approach that contributes to sustainable development
Fake News and the Public Relations Industry
Published on February 16, 2016, at 5:30 p.m. by Tristen Gell. Public relations professionals and the American public have always had a strained relationship. The public has generally been skeptical
The Power of Positivity
Published on November 16, 2016, at 4:32 p.m. By Mary Catherine Molay The 2016 presidential race was one like we have never seen before. There has been media backlash on both
Keeping the Promise
Published on October 26, 2016, at 4:10 p.m. by Amelia Neumeister. When a company develops a brand, it typically creates guidelines for all the brand’s practices and its promise to
Client Confidential: Privacy, Security and PR in the Digital Age
Published on April 19, 2016, at 11:45 a.m. by Drew Pendleton. Imagine this: You’re at home, asleep after a long day of work and suddenly, in the middle of the
The Panama PaPRs
Published on Thursday, April 14, 2016 at 12:30 p.m. by Hannah MacInnis. The law office of Mossack Fonseca, a Panamanian firm, recently had a leak of 11.5 million documents connected
To Impeach or Not to Impeach?
Posted on April 13, 2016, at 6:40 p.m. by Kala Brumbaugh. Public relations is all about building relationships and trust with your clients and their key publics. Trust is the