Keeping the Promise
Published on October 26, 2016, at 4:10 p.m. by Amelia Neumeister. When a company develops a brand, it typically creates guidelines for all the brand’s practices and its promise to
Client Confidential: Privacy, Security and PR in the Digital Age
Published on April 19, 2016, at 11:45 a.m. by Drew Pendleton. Imagine this: You’re at home, asleep after a long day of work and suddenly, in the middle of the
The Panama PaPRs
Published on Thursday, April 14, 2016 at 12:30 p.m. by Hannah MacInnis. The law office of Mossack Fonseca, a Panamanian firm, recently had a leak of 11.5 million documents connected
To Impeach or Not to Impeach?
Posted on April 13, 2016, at 6:40 p.m. by Kala Brumbaugh. Public relations is all about building relationships and trust with your clients and their key publics. Trust is the
Greenwashing: Be Better.
Published on April 6, 2016, at 8:30 p.m. by Eliza Sheffield. All-natural. Eco-safe. Environmentally friendly. Fragrance-free. These labels are plastered across products in most stores. At first glance, they make
Off the Field, In the Spotlight
Published on February 18, 2016, at 7:00 p.m. by Kala Brumbaugh. Public scrutiny is often a hard pill to swallow. Making mistakes is a part of everyday life. These mistakes
The Dilemma of Unpaid Internships
Posted on February 10, 2016, at 4:15 p.m. by Lindsey Young. In 2015 the unemployment rate for college graduates was 7.2 percent, while the underemployment rate was 14.9 percent. With
Stay Golden, Practitioners
Posted on October 12, 2015, at 6:00 p.m. by Shelby Bonner. What is the most valued asset you can have in the world of public relations? If you’re a
Sandwiches and Scandal
Posted on September 24, 2015, at 9:00 a.m. by Katie Gatti. Do you know what the largest fast food chain in the world is? If you’re thinking McDonald’s, think again.
Brian Williams: Propeller of Lies
Posted: February 20, 2015, 2:00 p.m. by Laura Gregory. As public relations students, we learn time after time that the key to crisis communication is an immediate and sincere apology.