Published on Wednesday, Nov. 6, 2024 at 9:06 p.m. By Jane Blissett. While many public relations professionals have worked in multiple sectors of the industry, Stephanie Mudgett does it all. In her career spanning approximately 40 years, Mudgett has made an impact on multiple organizations and a wide variety of people and employees. Where it […]
Published on Wednesday, Nov. 6, 2024 at 7:39 p.m. By Victoria Donato. For most music lovers worldwide, social media offers an intimate, timely and easily accessible gateway into the lives of their idols. Fans are constantly rewatching stories, replaying videos and refreshing feeds, eager for the joy that comes from glimpses into their beloved musicians’ lives. As […]
Published on Tuesday, Nov. 5, 2024 at 11:13 p.m. By Braden Barksdale. Events and public relations can go hand in hand. Many companies are using both industries to increase their engagement. So how do these two intertwine? How are companies mixing events and PR? Enhancing the brand awareness One of the most important factors of […]
Published on Nov. 4, 2024 at 6:04 p.m. By Christina Hunt. Now more than ever, we are seeing different brands employ the strategy of doing college tours. Brands in the beauty industry, beverage industry, fashion industry and more have incorporated college tours as a part of their brand strategy and marketing. Looking to increase awareness, […]
Published on Nov. 4, 2024 at 4:36 p.m. By Lisé Badeaux. In the world of inventive public relations, creativity and connection drive every campaign. Speaking personally, the way to get me to purchase a product or start thinking about a brand is if the PR strategy is in four furry paws. Dog influencers are social media’s […]
Published on Friday, Nov. 1, 2024 at 10:11 a.m. By Christina Hunt. From the employees to the players, coaches, fans and the entire village, community service is a crucial part of a sports organization. Sports brands have the unique opportunity to unite diverse groups of people through their community service initiatives by addressing social issues, […]
Published on Oct. 31, 2024 at 1:33 p.m. By Megan Renzi. Curious about the buzz surrounding viral moments? They might just be the game-changing tool in public relations that brands need to catapult their growth. When a piece of content goes viral, it spreads quickly across social media platforms and is shared by thousands or […]
Published on Oct. 29, 2024 at 3:17 p.m. By Rhodes Reddick. As the digital age surges, industries continue to adapt and keep up with ever-evolving technology. This is especially true in the world of fashion and e-commerce. Although fashion has been a form of self expression since the 1960s, it wasn’t until the 1990s that […]
Published on Oct. 28, 2024 at 4:36 p.m. By Macy Barshick. Texas is a state known for its outsized identity, much of which can be attributed to the clever and enduring marketing slogans that have become deeply embedded in its culture. From “Everything is Bigger in Texas” to “Keep Texas Friendly” and “Don’t Mess with […]
Published on Oct. 28, 2024 at 4:16 p.m. By Macy Barshick. In today’s digital world, crisis management is more crucial than ever. Information spreads at an unprecedented speed, and false information is everywhere online. A company or organization’s response to a crisis can make or break its reputation in a matter of hours. The immediacy of […]
