Published on Dec. 12, 2024, at 3:53 p.m. by Jane Blissett. The bar is high for Alabama Athletics — with national championships in multiple sports, elite players and coaching staff, and a standard to win and defy expectations. The teams and athletes who are destined for greatness need to be showcased for the world to […]
Published on Dec. 9, 2024, at 7:42 p.m. by Victoria Donato. While many people have made notable contributions to the public relations industry, Michael Smart is a name that truly stands out among others. A former journalist, passionate media pitcher and transformative teacher, Smart has dedicated his career to empowering PR practitioners to grow, thrive and excel. […]
Published on Dec. 4, 2024 at 6:54 p.m. By Megan Renzi. Whenever someone compliments the Y2K shoulder bag my mom handed down to me, I am reminded of how effortlessly something that once went out of style can rise to popularity again. From the digital camera craze to sold-out low-rise jeans, past trends often make […]
Published on Dec. 2, 2024 at 5:31 p.m. By Rhodes Reddick. With the holiday season quickly approaching, most people can’t help but get excited about their favorite yearly traditions being right around the corner. While some look forward to advent calendars or holiday parties, others like myself get antsy about the reveal of their Spotify […]
Published on Dec. 2, 2024 at 4:36 p.m. By Lisé Badeaux. Social media has become an essential tool for small businesses to build brand awareness and connect with their audiences. Unlike traditional advertising, social media allows businesses to establish direct and meaningful relationships with their customers while showcasing their unique identities. Many small businesses have successfully leveraged […]
Published on Dec. 2, 2024 at 4:28 p.m. By Jane Blissett. In 2018, Alex Cooper created and launched the hit podcast “Call Her Daddy.” Since the podcast’s release six years ago, Cooper has rebranded her career from someone giving risqué advice to the internet’s best friend. Cooper has transformed her brand into a safe space […]
Published on Nov. 21, 2024 at 6:08 p.m. By Christina Hunt. Over the years, women have made their presence known in the business world. For example, there are 114% more female entrepreneurs now than there were 20 years ago, and four out of every 10 businesses in the United States are owned by women. However, the challenges of […]
Published on Nov. 21, 2024 at 1:38 p.m. By Rhodes Reddick. When considering potential careers for a public relations degree holder, most preprofessionals don’t consider Wall Street as a possible landing spot. While many students aspire to use a PR degree to conceptualize the next viral TikTok trend or to create the next “Just do […]
Published on Nov. 20, 2024 at 7:28 p.m. By Megan Renzi. It is often said that there is no single approach to public relations, as the definition of PR is constantly evolving with the world. In the current market, agencies have the capability to do work beyond crisis communication and press releases. With this kind […]
Published on Nov. 19, 2024 at 12:01 p.m. By Braden Barksdale Forming strong relationships with journalists is a necessity for public relations professionals. Without a cohesive relationship, journalists would scramble to find content and PR professionals would disappoint their clients. The two jobs need each other to thrive. Starting off on the right foot is a […]
