Published on October 12, 2023, 4:56 p.m. by Jillian Middleton. Communication in the food and beverage industry has taken one of the biggest changes in directions in comparison to most other industries we’ve seen, due in large part to the strategic uses of social media and public relations. Trends like “FoodTok” and at-home chefs have […]
Published on October 10, 2023, 4:05 p.m.by Ali Burleson. When working in the music entertainment business, the saying “It doesn’t take a village, it takes an army,” is no joke. Preparing to sell out the Mercedes Benz Stadium, acquiring beneficial brand partnerships and curating media advertisements to increase consumer engagement are all things that fall into the […]
Published on October 10, 2023, 8:58 a.m.by Chloe Petro. The Olympics, alongside the World Cup, is the largest sporting event in the world. The first recorded Olympic Games were in 776 B.C. and the first modern Olympic Games were held in Athens, Greece, on April 6, 1896. From the very beginning, the Olympics has represented something bigger than sports. […]
Published on October 6, 2023, 5:00 p.m.by Katherine Williams. Public relations and marketing have a history of intersectionality in brand management. The lines between marketing and PR often blur when it comes to content creation, storytelling and effective messaging. According to the 2020 Global Communications Report, 90% of PR professionals believe that marketing and PR will become […]
Published on October 6, 2023, 2:56 p.m.by Caroline Raley. The reimagined Snow White doesn’t come with seven dwarves, but she does come with a few public relations nightmares. Take, for example, one account on X, formerly known as Twitter, that is critical of the new Snow White movie to be released in 2024: At 19.2 […]
Published on October 5, 2023, 1:08 p.m.by Kat Weir. Fans of football and music have erupted after rumors that Travis Kelce and Taylor Swift have allegedly started dating. Travis Kelce, a tight end for the Kansas City Chiefs, has been a big name in football since he was drafted to the NFL in 2013. Taylor Swift is […]
Published on October 2, 2023, 4:32 p.m.by Jillian Middleton. “Wait, we weren’t even nominated for album of the year? Wack,” tweeted @Wendy’s after it dropped its five-track mixtape titled “We Beefin’?” as a comeback to its rival Wingstop. Wendy’s is well known for its social media behavior, specifically on X (formerly known as Twitter). Its […]
Published on September 29, 2023, 5:02 p.m.by Katherine Williams. From multi-era concerts to innovative film deals, Taylor Swift’s strategies redefine the game. Swift’s The Eras tour is the marketing we all deserve. Swift’s innovative tour has enhanced her reputation in the music industry and celebrated her loyal fans who have been there since the beginning. It’s […]
Published on September 27, 2023, at 9:50 p.m. by Carsyn Smiling. A concept that Americans once let slip away is back again to reinvent the entertainment industry. Interactive movies were first introduced in the United States in 1967 and quickly faded away from the television space. However, Netflix has recently led a revival of this lost concept […]
Published on September 22, 2023, at 10:22 a.m.by Shaley Brown. What used to be an old-school brand your dad would wear, New Balance is back in business with its recent popularity among the youth. If the shoe fits Originally an arch support company founded in 1906, New Balance focused on achieving perfectly balanced footwear for […]
