Published on Dec. 2, 2024 at 4:36 p.m. By Lisé Badeaux. Social media has become an essential tool for small businesses to build brand awareness and connect with their audiences. Unlike traditional advertising, social media allows businesses to establish direct and meaningful relationships with their customers while showcasing their unique identities. Many small businesses have successfully leveraged […]
Published on Dec. 2, 2024 at 4:28 p.m. By Jane Blissett. In 2018, Alex Cooper created and launched the hit podcast “Call Her Daddy.” Since the podcast’s release six years ago, Cooper has rebranded her career from someone giving risqué advice to the internet’s best friend. Cooper has transformed her brand into a safe space […]
Published on Nov. 21, 2024 at 6:08 p.m. By Christina Hunt. Over the years, women have made their presence known in the business world. For example, there are 114% more female entrepreneurs now than there were 20 years ago, and four out of every 10 businesses in the United States are owned by women. However, the challenges of […]
Published on Nov. 21, 2024 at 1:38 p.m. By Rhodes Reddick. When considering potential careers for a public relations degree holder, most preprofessionals don’t consider Wall Street as a possible landing spot. While many students aspire to use a PR degree to conceptualize the next viral TikTok trend or to create the next “Just do […]
Published on Nov. 20, 2024 at 7:28 p.m. By Megan Renzi. It is often said that there is no single approach to public relations, as the definition of PR is constantly evolving with the world. In the current market, agencies have the capability to do work beyond crisis communication and press releases. With this kind […]
Published on Nov. 19, 2024 at 12:01 p.m. By Braden Barksdale Forming strong relationships with journalists is a necessity for public relations professionals. Without a cohesive relationship, journalists would scramble to find content and PR professionals would disappoint their clients. The two jobs need each other to thrive. Starting off on the right foot is a […]
Published on Nov. 18, 2024 at 6:21 p.m. By Braden Barksdale. Briley King is the wife of country singer Marcus King. She is also the face behind Little Bird Trucking. In February 2023, Briley and Marcus got married. She quit her day-to-day job in finance and moved to Nashville. King started Little Bird Trucking in June […]
Published on Nov. 14, 2024 at 5:47 a.m. By Macy Barshick. Building trust is essential in health care. Patients put their health and often their lives in the hands of health care providers. This makes trust a crucial part of the patient-provider relationship. Recently, health care organizations have faced new challenges that made having strong […]
Published on Nov. 12, 2024 at 11:52 p.m. By Victoria Donato. Over the years, in the ever-evolving digital age, print media has slowly been losing its power. Not many people still start their mornings by rushing toward the edge of their driveway, eagerly grabbing the paper and absorbing as much news as they can before […]
Published on Nov. 11, 2024 at 4:17 p.m. By Jane Blissett. The state of pop culture today includes a strong infatuation with celebrities. Fans want to know celebrities’ every move, who they’re dating and especially what clothes they’re sporting. Celebrities just have to exist in their clothing of choice, and the brands they’ve chosen will […]
