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Beyond the Scroll: The Reality of a Career in Social Media

Beyond the Scroll: The Reality of a Career in Social Media

Published on Feb. 13, 2025, at 9:26 a.m. by Katie Black. A decade ago, social media was a mix of heavily filtered selfies and random status updates. Today, it’s a high-stakes battlefield. What started as a way to connect with friends has quickly evolved into a full-scale career field. Brands everywhere are hiring social media managers and […]

From Roast to Host: The Year of Nikki Glaser

From Roast to Host: The Year of Nikki Glaser

Published on Feb. 12, 2025, at 6:03 p.m. by Evie Feinour. Although she’s been working in the industry for over 20 years, 2024 was definitely the year for comedian Nikki Glaser. The Ohio native has worn many hats in the entertainment industry throughout her long career: podcaster, actress, radio host and more. At the age of 18, Glaser […]

Your Mic Is Hot, But Is Your Content?

Your Mic Is Hot, But Is Your Content?

Published on Feb. 11, 2025, at 2:43 p.m. by Ella Kate Baker. “We should start a podcast!” says anyone who has shared a common human experience. Podcasts are all the rage these days, and there’s an undeniable appeal to sharing random opinions on the internet for an hour. But here’s the thing: Not everyone needs one. Don’t get […]

Emma Chamberlain’s Secret to Success: Authenticity, Business and Breaks

Emma Chamberlain’s Secret to Success: Authenticity, Business and Breaks

Published on Feb. 10, 2025, at 5:20 p.m. by Ava Stevens. Influencer Emma Chamberlain has gone from vlogs in her car to A-List events. She managed to stay relevant and continue to gain popularity among the Gen Z community even after numerous hiatuses, the longest being six months in 2022. How exactly did Chamberlain successfully pull this off? […]

Editor Biographies, Fall 2024

Lisé Badeaux Lisé Badeaux Editor/Writer Hometown: Vestavia Hills, Alabama Major/Minor: Public Relations/Communication Studies Academic Achievements: President’s List (x4) Jobs, Internships & Other Achievements: Employee Engagement and Communications Call Center Intern at Protective Life Insurance Community Service: Make-a-Wish, Big Brothers Big Sisters of West Alabama Organization Membership: University of Alabama EcoCAR, Chi Omega, Capstone Agency, Alice Magazine, STEM and Create Path to […]

The Age of Artificial Intelligence: Recognizing Gender Bias in AI

The Age of Artificial Intelligence: Recognizing Gender Bias in AI

Published on Feb. 6, 2025, at 2:24 p.m. by Abby Cope. Artificial intelligence has become a force to be reckoned with. Whether it’s in the workplace, the classroom or just for one’s personal use, it is prominent in people’s day-to-day lives. According to a study by Slack’s Workforce Lab, 81% of respondents claim that artificial […]

From Lava to Likes: How Iceland Rebranded Itself

From Lava to Likes: How Iceland Rebranded Itself

Published on Feb. 5, 2025, at 4:43 p.m. by Reese Ham. The perception of Iceland for far too long was the wannabe little sibling country to its cooler older siblings over in Europe. In 2010, an eruption of Eyjafjallajökull, a volcano located in the south of Iceland, caused major flight cancellations and disruptions across the globe. Iceland […]

What Will Happen in 2025?

What Will Happen in 2025?

Published on Jan. 29, 2025, at 4:45 p.m. by Lisé Badeaux. As 2025 begins, the public relations industry is gearing up for a transformative year. Emerging trends driven by technology, shifting consumer values and global dynamics promise to reshape how brands communicate and connect with their audiences. Here are the key PR trends to watch […]

Bourbon, Branding, Brotherhood & Beyond

Bourbon, Branding, Brotherhood & Beyond

Published on Dec. 16, 2024, at 7:39 p.m. by Victoria Donato. If you were a loyal television watcher during the 2010s, chances are you fell for the two heartthrobs who carried the hit supernatural teen drama “The Vampire Diaries.” Fictional brothers Damon and Stefan Salvatore captivated audiences with their intense sibling rivalry, leaving viewers to wonder: Am […]

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