Published on March 24, 2025, at 6:15 p.m. by Ella Kate Baker. When a crisis hits, brands often scramble to craft the perfect response — professional, transparent and damage-controlling. But in certain scenarios, humor can be an unexpected yet effective tool. When used correctly, humor has the power to humanize a brand and relieve tension. However, if […]
Published on March 21, 2025, at 6:41 p.m. by Isabella Avila. Poppi began as a “Shark Tank” pitch that turned a multimillion-dollar disruption to the direct-to-consumer beverage industry. Loved by all ages, Poppi has made a splash with its standout packaging, clothing collaborations and A-list supporters like Alix Earle and Rob Rausch. Originally Mother Beverage, Poppi is a prebiotic soft drink […]
Published on March 19, 2025, at 4:26 p.m.by Olivia Pickens. In recent years, Pilates has evolved from a narrowly known fitness method to a mainstream movement and way of life. More specifically, reformer Pilates is the typical “Pilates” a person thinks of when wanting to begin the exercise. Reformer Pilates studios like BODYBAR Pilates have seen incredible growth, with […]
Published on March 18, 2025, at 3:05 p.m.by Ava Stevens. The public relations industry has rapidly evolved to the advancements of technology and the digital force. Over the past 10 years, social media, the development of particular skill sets and artificial intelligence have all been prominent adaptations in the PR field. The impact of social […]
Published on March 17, 2025, at 7:40 p.m. by Katie Black. A degree in public relations opens the door to countless career opportunities across industries. PR professionals can take on roles as creative as generating entertainment PR for The Walt Disney Company or as high-stakes and official as working in the White House. The possibilities are […]
Published on March. 8, 2025, at 2:06 p.m. by Abby Cope. The show “Saturday Night Live” has been a staple on television screens in homes across the country every weekend for years. From its rather chaotic origins of its pilot in 1975, SNL has come a long way from its early days. The first airing […]
Published on March 6, 2025, at 1:53 p.m. By Olivia Pickens. The National Football League has been reserved for only the greatest over the past 105 years. It’s a place where the best meet and compete against the best. For almost 60 of those 105 years, the Super Bowl has been the ultimate game to […]
Published on March 6, 2025, at 10:12 a.m. by Reese Ham. “Sticks and stones may break my bones, but words can never hurt me.” This age-old rhyme becomes more untrue and dated with the evolution of social media and speed at which news travels. Words strategically — or randomly — strung together and blasted through […]
Published on March 3, 2025, at 5:27 p.m. by Gracie Powell. As more people today turn to social media, websites and apps for news rather than established print publications, it can be difficult to know what and who to trust. Social media platforms prioritize engagement, which can amplify the use of sensational or misleading content to gain […]
Published on March 3, 2025, at 5:20 p.m. by Gracie Powell. When you hear “paper company,” you probably think of tissue paper or paper bags. Well, City Paper Co. in Birmingham started as a company producing just that. But, over the last 128 years, it has expanded into a multimillion-dollar seller of promotional materials. Known for uniquely telling its […]
