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The Joke’s on Whom? Navigating Humor in Crisis Management

The Joke’s on Whom? Navigating Humor in Crisis Management

Published on March 24, 2025, at 6:15 p.m. by Ella Kate Baker. When a crisis hits, brands often scramble to craft the perfect response — professional, transparent and damage-controlling. But in certain scenarios, humor can be an unexpected yet effective tool. When used correctly, humor has the power to humanize a brand and relieve tension. However, if […]

Poppi’s Poppin’ PR

Poppi’s Poppin’ PR

Published on March 21, 2025, at 6:41 p.m. by Isabella Avila. Poppi began as a “Shark Tank” pitch that turned a multimillion-dollar disruption to the direct-to-consumer beverage industry. Loved by all ages, Poppi has made a splash with its standout packaging, clothing collaborations and A-list supporters like Alix Earle and Rob Rausch. Originally Mother Beverage, Poppi is a prebiotic soft drink […]

The Pilates Boom Is Shaking the Workout World

The Pilates Boom Is Shaking the Workout World

Published on March 19, 2025, at 4:26 p.m.by Olivia Pickens. In recent years, Pilates has evolved from a narrowly known fitness method to a mainstream movement and way of life. More specifically, reformer Pilates is the typical “Pilates” a person thinks of when wanting to begin the exercise. Reformer Pilates studios like BODYBAR Pilates have seen incredible growth, with […]

50 Years Later and It’s Still Saturday Night

50 Years Later and It’s Still Saturday Night

Published on March. 8, 2025, at 2:06 p.m. by Abby Cope. The show “Saturday Night Live” has been a staple on television screens in homes across the country every weekend for years. From its rather chaotic origins of its pilot in 1975, SNL has come a long way from its early days. The first airing […]

The Super Bowl: The Brand Within a Brand

The Super Bowl: The Brand Within a Brand

Published on March 6, 2025, at 1:53 p.m. By Olivia Pickens. The National Football League has been reserved for only the greatest over the past 105 years. It’s a place where the best meet and compete against the best. For almost 60 of those 105 years, the Super Bowl has been the ultimate game to […]

Weaponized Words and the Battle for Reputation

Weaponized Words and the Battle for Reputation

Published on March 6, 2025, at 10:12 a.m. by Reese Ham. “Sticks and stones may break my bones, but words can never hurt me.” This age-old rhyme becomes more untrue and dated with the evolution of social media and speed at which news travels. Words strategically — or randomly — strung together and blasted through […]

Navigating Media Trust

Navigating Media Trust

Published on March 3, 2025, at 5:27 p.m. by Gracie Powell. As more people today turn to social media, websites and apps for news rather than established print publications, it can be difficult to know what and who to trust. Social media platforms prioritize engagement, which can amplify the use of sensational or misleading content to gain […]

City Paper Co.’s Century of Success

City Paper Co.’s Century of Success

Published on March 3, 2025, at 5:20 p.m. by Gracie Powell. When you hear “paper company,” you probably think of tissue paper or paper bags. Well, City Paper Co. in Birmingham started as a company producing just that. But, over the last 128 years, it has expanded into a multimillion-dollar seller of promotional materials. Known for uniquely telling its […]

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