What’s hot? What’s everyone talking about? What’s the 411? In the world of public relations, it’s crucial to know what our clients’ customers are excited about, as companies must anticipate trends in order to leverage the demand they create. I doubt many anticipated the current vampire phenomenon sweeping the nation, but yet it happened, and […]
Who do you trust more when deciding on where to shop and what to buy: your friends and family or the hundreds of advertisements you see daily? For me, it’s a no-brainer. I value my friends’ and family’s opinions over anything an advertisement will try to lead me to believe. This reasoning supports the statistic […]
Rule # 1: Don’t be weird. This is Steve Ward’s first rule in his VH1 show Tough Love, a boot camp for women who have personal problems finding a significant other. Ward says if these women follow his rules, he guarantees he will find them love. I was watching the season premiere (a little inside […]
We have all seen the television shows and movies portraying public relations professionals. Last week, our blog explored these stereotypes of independent, sexy women by examining characters like Samantha Jones of Sex and the City fame. We see this type of woman portrayed in the media all the time, but where are all the men […]
As promised, I am reporting back to Platform readers to highlight my trip and experiences at the 2009 PRSSA National Conference in San Diego, Ca. Five days come and go too fast, especially when you are busy learning, networking and having the time of your life. First of all, what a success! I have to applaud the PRSSA National […]
Welcome to Platform Online Magazine’s blog. To the right of this post are links to brief surveys specifically drafted for PR students, educators and practitioners. Please select the survey most relevant to you and provide us with your feedback. We appreciate your comments and hope your answers will help us provide you with the most […]
Ever since Sex and the City debuted on HBO in 1998, public relations practitioners have not been able to shake the stereotype associated with Samantha Jones. She made public relations look youthful, colorful and sexy. Singlehandedly, Samantha Jones changed the image of public relations for the 21st century. And it wasn’t long before other youthful, sexy publicists graced […]
With the ever-increasing popularity of social networks, viral videos, blogs and other online media, it is essential for PR practitioners to be proficient in using social media. These online media are constantly evolving, and staying on top of the changes can be a challenge. This past month, two of the most popular social media, Facebook […]
Platform Online Magazine is hosting a fundraiser on Wednesday, November 4, at Innisfree Irish Pub in Tuscaloosa, Ala. The event will start at 8 p.m. and entertainment will be provided by the Hypsys. No cover for the night! Proceeds for this event will help support our online magazine and funding for our trip to the […]
As I anxiously await my impending early November trip to San Diego, Ca., I think about how lucky I am to have the chance to experience everything that I will in less than a month. PRSSA will host its annual National Convention this year in sunny San Diego, and I have the chance to take […]
