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Blog Etiquette: Ready, set, post!

Technology today allows almost anyone to be an active participant in the world of communication. But, who sets and enforces the rules of the Internet? Shouldn’t some things just be common sense? Posting a blog or commenting on a blog should involve etiquette that even the most inexperienced blogger should understand. After thinking about some […]

Disaster.com – How the Internet Can Help You in a Crisis

This post is related to the Platform article “Crisis Communication 101 — Basic Rules of Managing a Crisis” by Philip Turkowitsch. Communication tools on the World Wide Web allow us to distribute messages to millions of recipients simultaneously. The advantages over traditional media are diverse; especially for small businesses that cannot rely on a traditional […]

Zuckerburg writes to 350 million users

Many of us saw the letter when we logged on to Facebook last week regarding changes to the site. Mark Zuckerburg, founder of Facebook, wrote an open letter to all members of Facebook informing users of upcoming changes. He informed more than 350 million users that networks were no longer the best way to control […]

P2P Mentoring

PR students have had the importance of networking and mentors engrained in their minds since their first day on campus. Most teachers would argue that it’s “all about who you know” that will help you land that first job out of college. Mentors help you prepare for the real world better than any class ever […]

Grading PR in the Community

When we think about public relations, our mind usually pictures a corner office in a big-city agency or corporation. The first image is definitely not of a high school or elementary school. However, with budget cuts and rising operating expenses, public school systems have found it imperative to use public relations to keep students and […]

Merry Holiday?

It’s that time of year again. Cold weather, gift shopping, twinkling lights and… “holiday” trees? What happened to Christmas trees? At a Lowe’s store in Austin, Texas, there is a banner advertising fresh-cut “holiday trees.” This caused quite an uproar in the community, and it brings about a valid point: are we trying to be […]

Bitten by a Trend: Vampire Fever

What’s hot? What’s everyone talking about? What’s the 411? In the world of public relations, it’s crucial to know what our clients’ customers are excited about, as companies must anticipate trends in order to leverage the demand they create. I doubt many anticipated the current vampire phenomenon sweeping the nation, but yet it happened, and […]

Word of Mouth: Your Opinions Matter

Who do you trust more when deciding on where to shop and what to buy: your friends and family or the hundreds of advertisements you see daily? For me, it’s a no-brainer. I value my friends’ and family’s opinions over anything an advertisement will try to lead me to believe. This reasoning supports the statistic […]

Tough Love in PR

Rule # 1: Don’t be weird. This is Steve Ward’s first rule in his VH1 show Tough Love, a boot camp for women who have personal problems finding a significant other. Ward says if these women follow his rules, he guarantees he will find them love. I was watching the season premiere (a little inside […]

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