We live in a world where we expect people to write speeches for others. Our teachers tell us it could be part of our daily job description. Writing for the vice president or president of a company is not considered unethical. It is part of our normal communications lives. If ghostwriting for speeches, company letters, […]
After several months of planning and preparation, with a sigh of relief, I’m happy to announce that I have successfully survived my first event planning experience. The University of Alabama’s Public Relations Student Society of America Chapter held its first regional activity on Saturday, Feb. 6, and as the vice president of UA’s chapter, I […]
Technology today allows almost anyone to be an active participant in the world of communication. But, who sets and enforces the rules of the Internet? Shouldn’t some things just be common sense? Posting a blog or commenting on a blog should involve etiquette that even the most inexperienced blogger should understand. After thinking about some […]
This post is related to the Platform article “Crisis Communication 101 — Basic Rules of Managing a Crisis” by Philip Turkowitsch. Communication tools on the World Wide Web allow us to distribute messages to millions of recipients simultaneously. The advantages over traditional media are diverse; especially for small businesses that cannot rely on a traditional […]
Many of us saw the letter when we logged on to Facebook last week regarding changes to the site. Mark Zuckerburg, founder of Facebook, wrote an open letter to all members of Facebook informing users of upcoming changes. He informed more than 350 million users that networks were no longer the best way to control […]
PR students have had the importance of networking and mentors engrained in their minds since their first day on campus. Most teachers would argue that it’s “all about who you know” that will help you land that first job out of college. Mentors help you prepare for the real world better than any class ever […]
When we think about public relations, our mind usually pictures a corner office in a big-city agency or corporation. The first image is definitely not of a high school or elementary school. However, with budget cuts and rising operating expenses, public school systems have found it imperative to use public relations to keep students and […]
It’s that time of year again. Cold weather, gift shopping, twinkling lights and… “holiday” trees? What happened to Christmas trees? At a Lowe’s store in Austin, Texas, there is a banner advertising fresh-cut “holiday trees.” This caused quite an uproar in the community, and it brings about a valid point: are we trying to be […]
Public relations is going viral. If we’re going to put our lives out there (wherever the Internet is), we must first consider who else is out there with us and what they’re capable of.
What’s hot? What’s everyone talking about? What’s the 411? In the world of public relations, it’s crucial to know what our clients’ customers are excited about, as companies must anticipate trends in order to leverage the demand they create. I doubt many anticipated the current vampire phenomenon sweeping the nation, but yet it happened, and […]
