Posted At: September 21, 2009 12:14 PM by Amanda Aviles In today’s PR world, which attribute holds the most importance: experience or a managerial world view? While both traits appear to be held in an equal light, it is a growing trend to prepare students for managerial roles in the classroom, before they can even add […]
Posted At: August 24, 2009 11:19 AM by Nick Lucido, Contributing Writer Strategic counselors. Creative thinkers. Corporate partners. Today, public relations agencies brand themselves in different ways to demonstrate their diversity of services and expertise in practices. Even so, they all have one thing in common: they are looking for fresh, talented and driven young […]
Posted At: August 24, 2009 11:17 AM by Michael Sznajderman, Contributing Writer Conveying ugly messages in tough economic times takes planning, sensitivity and sometimes, a little creativity. And while it may be difficult, often the best route for communicating a tough story is to be as transparent as possible, a panel of experts told a […]
Posted At: August 24, 2009 11:11 AM by Emonica Dames, Contributing Writer Education will always be important to those seeking to practice in the field of public relations. Pursuing a degree in public relations is not only rewarding intellectually and financially, it’s also fun. But what may change is how we use our education. For […]
Posted At: August 24, 2009 11:06 AM by Cara Cramer Are negative political ads the key to victory? Most political candidates spend significant amounts of money on television advertising for their campaigns. The bigger the election is, the more money that is spent on advertising. But how effective are these ads? Many voters do not […]
Posted At: August 24, 2009 11:04 AM by Rebecca Timms, Contributing Writer If you asked me what the Public Relations Student Society of America (PRSSA) was four years ago, I’d have shrugged my shoulders or made a timid guess at its purpose. Today, I’m the national president of the organization. My head still spins when […]
Haley Barr – Phenix City, Ala. Major/Minor: Public Relations/Creative Writing Academic Achievements: Kappa Tau Alpha, President’s List (Fall 2007) and Dean’s List (Fall 2006–Spring 2007 and Spring 2008–Fall 2009) Jobs & Internships: UA Media Relations, Intern (Spring 2010); UA Psychology Department, Life Project, Account Coordinator (Spring 2010); UA Alumni Association, Student Assistant (Fall 2008–Spring 2010); Lafarge, Secretary (Fall 2007); […]
Lauren Novo is a senior at Florida State University with a double major in media/communication studies and creative writing. Additionally, she serves as the staff writer for Trusteria Services, a regional company in Tallahassee, and as a public relations staff assistant for RB Oppenheim Associates, a local PR agency. Connect with her on Twitter and LinkedIn, and read her […]
Posted At: June 21, 2010 8:02 AM by Cheryl Gale, managing partner and co-founder, March Communications NBA teams and players are embarking on a savvy business move by embracing social media tools to gain more publicity and give fans more interaction — and the lessons for those of us in PR, financial communications and marketing are many. […]
Posted At: May 10, 2010 11:25 PM by Megan Parks With all the glitz and glamour, the entertainment industry isn’t just about musicians and actors. It’s a business where great PR is a necessity for success. Publicity plays a huge role in the music industry. Record sales experienced a major decline over the past few years […]
