Posted At: January 11, 2013 2:20 P.M. by Jules Rice If the words “hashtag,” “follow,” “tweet” and “retweet” mean nothing to your PR plan, you may be falling behind in the ever-advancing world of social media. Twitter has emerged as an extremely powerful PR tool over the past couple of years, and PR pros should […]
Posted At: January 9, 2013 3:20 P.M. by Sam Nathews The public relations professional wears many hats. He is expected to be a masterful writer, strategic genius, crisis handler, networker, influencer, digital deity, media mastermind and a top-tier conversationalist, to name a few. Each of his abilities is vital to the well-being of the company […]
Posted: January 4, 2013 at 12:10 P.M. by Anna Moultrie, Contributing Writer One follower at a time, Aliza Licht has taken the Twitter world by storm. Licht is DKNY’s senior vice president, who revealed herself in September 2011 as the face behind the Twitter sensation DKNY PR Girl. She is now one of the top powerhouses in […]
Posted: January 3, 2013 at 3:43 P.M. by Nicole Hohman. The most successful users of compelling content concentrate on knowing who their audience is and how to address them. Once you determine your target audience, you can then efficiently determine what content or platform is appealing to that audience. After assessing what your audience needs […]
Posted: December 18, 2012 at 6:00 P.M. by Becca Bryant. PR professionals put much reliance on blogs as two-way communication tools. They are multifaceted. They give insight on opinions and news while simultaneously stimulating conversation. As of July 2011, Technoraiti accounted for 164 million blogs, and the number is continually increasing. In this digital room […]
Posted: December 21, 2012 at 10:25 P.M. by Grace Roberts. PR practitioners may have a new crisis on their hands – the value of their job.
Posted: December 6, 2012 at 2:15 P.M. by Kristin Nelson Social networking sites have recently seen a trend toward more image-based content. This emphasis on images, while perhaps unexplainable, can be valuable for public relations and marketing professionals. If we can learn to harness the power of a picture, we can provide brilliant work for […]
Posted: December 6, 2012 at 1:53 P.M. by Shelby Calambokidis. Pulitzer-Prize Winner Jose Antonio Vargas should serve as an inspiration to every professional and student in the PR industry. In his efforts to introduce a national debate about the stigma against undocumented immigrants in the United States, Vargas has become a one-man show in his […]
Posted: December 3, 2012 at 2:15 P.M. by Jessica Colburn. The shift from relying on traditional media to incorporating social media seems daunting for many businesses. However, what if you were trying to promote a service rather than a product — and not just any service, a medical service?
Posted At: December 3, 2012 2:00 P.M. by Memorie Bailey It’s important to get things done on time, but it’s also important to enjoy the holidays and the well-deserved time off. Here are some useful tips for staying on track during the holiday season.
