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Skittles' Catch 22

When you Google Skittles, you may expect to see the iconic red bag full of the bright, fruit-flavored candy to show up or maybe the newest slogan “Experience the Rainbow”. Instead, if you Google Skittles today, you will most likely see headlines of death and injustice.

Small Business, Big PR

Posted At: April 2, 2012 2:30 PM by Margaret Bishop As a small business owner or a manager of a business, it can sometimes seem overwhelming to control a crisis; however, with the use of these tips it is now easier than ever to be your own PR professional.

Music PR: Making the Next Big Hit

Certain songs manage to become the next music chart toppers. These songs, deemed “hit songs,” begin as any other low-ranked composition, but through the elbow grease of PR and publicity, a few privileged tunes climb the Billboard ladder.

Local Musicians: Drumming Up Their Own PR

Posted At: March 28, 2012 2:15 PM by Katie Brazeal and Katie Kallam In today’s world of social media, reality TV and personal technology, it’s becoming harder and harder to stand out. Local bands face the unique challenge of becoming their own public relations professionals. They must learn firsthand the ins and outs of branding, […]

Get Off Facebook and Into Somebody's Face

Posted At: March 28, 2012 2:00 PM by Katie Bishop Finding a career for recent graduates is harder than ever, especially for those with only a bachelor’s degree. I believe that as long as we are positive, persistent and patient something will, eventually, come along.

Welcome Volume VI, Issue I

Welcome to Platform Magazine, a student-run magazine at The University of Alabama. Our editors strive to continue Platform’s tradition of providing our readers with updates on trends, news and happenings in the world of PR. We hope that you will read our publication and comment on the articles and blog posts that interest you. One […]

Editor Biographies Fall 2011

Bailey Carpenter — Birmingham, Alabama Major/Minor: Public Relations/Spanish and Creative Writing Academic Achievements: President’s List, Dean’s List, Sisk Family Endowed Scholarship, University Honors College, Kappa Tau Alpha Honors Society Jobs, Internships & Other Achievements: Campus Ambassador, SC Johnson; Intern, University Directories; Intern, Tuscaloosa County Park and Recreation Authority; SOURCE Director of Communications, Capstone Agency Account […]

Contributor Biographies Fall 2011

Katheryn Rivas writes on the topics of online university. She loves to write on topics relating to education, blogging, technology, parenting, health, etc. Besides blogging, she loves travelling, reading and gardening. She welcomes your comments at her email Id: [email protected]. Kara Udziela is the owner and principal of Vibrance PR. She is a 20-year veteran of the PR industry with agency, nonprofit and corporate […]

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