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Clearing the Abercrombie Stench

Clearing the Abercrombie Stench

Posted: September 29, 2015, 6:00 p.m. by Luke Thomas. Do you remember that really dark store in the mall? You know, the one that you could smell from the parking deck, where it sounded like a rave was going on inside. They sold pricey clothes with big logos and sometimes had a shirtless guy standing […]

Greek Life Crisis Management

Greek Life Crisis Management

Posted: September 28, 2015, at 2:05 p.m. by Sally Immel. The increase in the number of college students choosing to “go Greek” has caused sorority and fraternity leadership to assemble a set of rules and regulations to ensure that each chapter is managed efficiently. With the increasing size and media attention, how are Greek organizations […]

Marketing More Than a Rainbow

Marketing More Than a Rainbow

Posted on September 26, 12:26 a.m. by Katie Gatti. This June marked a monumental step forward for the LGBT community as same-sex marriage was legalized nationwide. The decision was made manifest across countless platforms with a celebratory smattering of rainbow-colored everything — even the White House temporarily exchanged its plain spotlights for multicolored bulbs that […]

Sandwiches and Scandal

Sandwiches and Scandal

Posted on September 24, 2015, at 9:00 a.m. by Katie Gatti. Do you know what the largest fast food chain in the world is? If you’re thinking McDonald’s, think again. Subway, the 50-year-old sandwich chain, has nearly 10,000 more locations worldwide than the iconic golden arches. Subway weighs in with a modest 44,222 locations. Such […]

“Adulting”: It’s Not as Scary as You Think

“Adulting”: It’s Not as Scary as You Think

Posted on September 24, 2015, at 9:00 a.m. by Kristen Ellis. What do a cover letter, a dentist’s chair and a spider crawling across the floor all have in common? They all have the ability to scare the average person half to death, motivated by an irrational, yet incomprehensibly real fear that’s almost palpable. Trust […]

Political Communication from Past to Trump

Political Communication from Past to Trump

Posted: Monday, September 21, 2015, at 8:00 p.m. by Tatum Roessler. Presidential campaigns and elections have dominated the media for years, dating back to previous presidents and candidates like Andrew Jackson, Teddy Roosevelt, John F. Kennedy, Ronald Reagan and now Donald Trump. Each candidate had their own unique platform and communication style to represent their […]

Starbucks: Harvesting Brand Image

Starbucks: Harvesting Brand Image

Posted: September 18, 12:13 p.m. by Madalyn Atherton. Move over, apple cider. It may be #basic, but there’s no denying that pumpkin spice reigns supreme as the flavor of fall. Since Sept. 8, when Starbucks launched this year’s Pumpkin Spice Latte, you have probably seen girls flocking to Starbs with their colorful iPhones and monogrammed […]

Social Media Updates: A Gift for Brands

Social Media Updates: A Gift for Brands

Posted: September 17, 2015, at 1:30 p.m. by Taylor Shelnutt. Six thousand tweets are sent every second around the world, accumulating to 500 million tweets per day. Three hundred million people are monthly active Instagram users, posting an average of 70 million photos per day. Imagine the power behind that many tweets and photos. It’s […]

No Updates for Apple’s Marketing

No Updates for Apple’s Marketing

Posted on September 16, 2015, at 6 p.m. by Sally Immel. Just when we thought that better quality camera lenses were all we had to look forward to in an update from Apple, the tech company proved us wrong on so many levels. With the campaign slogan, “The only thing that’s changed is everything,” Apple made […]

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