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Jack Is Back

Jack Is Back

Posted on October 13, 2015, at 10:15 p.m. by Tatum Roessler. Everything old is new, at least for Twitter — Jack is back. Jack Dorsey, that is, founder and former (and now new) CEO of Twitter. On Monday, Oct. 5, 2015, in true Twitter fashion, board member Peter Currie tweeted that the board confirmed Dorsey as Twitter’s […]

L.L. Bean: Booting out the Competition

L.L. Bean: Booting out the Competition

Posted on October 13, 2015, at 2:10 p.m. by Katie Gatti. Brands strive for exclusivity when creating a new product, and L.L. Bean somehow managed to stumble upon this elusive quality without creating anything new. For the second year in a row, L.L. Bean is swimming in backorders for its signature Bean Boot. The boots, […]

Stay Golden, Practitioners

Posted on October 12, 2015, at 6:00 p.m. by Shelby Bonner.   What is the most valued asset you can have in the world of public relations? If you’re a PR student, you’ve probably already guessed it — ethics. We all know that as public relations practitioners it is our job to be transparent, honest […]

The Digital Evolution of Music Festivals

The Digital Evolution of Music Festivals

Posted on Oct. 8, 2015, at 1:30 p.m. by Hayley Kilgo. It’s been 46 years since the famed Woodstock Music and Arts Festival, yet people are still gathering today to enjoy music with one another. However, it’s no surprise that music festivals have changed in the last several years with the increase of technology. Cigarette […]

“Lights, Camera … Space Exploration?”

“Lights, Camera … Space Exploration?”

Posted on Oct. 7, 2015 at 5 p.m. by Caroline Giddis. Political uncertainty, music festival popularity and NASA working with Hollywood: Wait … is it 1969? Sorry to tell you, it’s not (I know, right?), but that doesn’t mean that space isn’t a hot topic right now. The National Aeronautics and Space Administration, formed by […]

#TGIT Twitter Takeover

#TGIT Twitter Takeover

Posted: October 6, 2015, at 3:00 p.m. by Hayley Kilgo. No need to worry, TV fans. #TGIT (Thank God It’s Thursday) has finally returned for its fall 2015 season, and chances are you were counting down the days until the premiere on Sept. 24. Not only that, you probably canceled all plans for the hours […]

The Power of YouTube

The Power of YouTube

Published on October 5, 2015, at 7:40 p.m. by Madalyn Atherton. It’s no secret that these days, our attention spans are shorter. We live our lives 140 characters at a time and barely have any patience for a five-second ad before a video. Despite that, the rise of tech has “improved our ability to multitask […]

Social Media & Health Care: Made for Each Other

Social Media & Health Care: Made for Each Other

Published October 2, 2015, 2:00 p.m. by Caroline Giddis. Over the past 10 years, the world has seen a boom in the creation and use of social media. Different industries have adopted it and watched how it significantly boosted their business. Health care, an industry that was very hesitant to use social media at first, […]

Expanding Your Bookshelf: A New Kind of Storytelling

Expanding Your Bookshelf: A New Kind of Storytelling

Posted October 2, 2015, 10:00 a.m. by Madalyn Atherton. The publishing world fears that the rise of social media and the Internet will mean the downfall of books. Seventy-six percent of people over 18 read at least one book in 2013, so I wouldn’t be too worried. However, that doesn’t sound like a lot — one […]

Big Name or Big Responsibility?

Big Name or Big Responsibility?

Posted on September 30, 2015, at 2 p.m. by Luke Thomas. For public relations students, internships aren’t just another way to pass the summer break. Adding that line to your résumé can mean the difference between landing a job after college and asking Mom and Dad to convert their new home office back into your […]

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