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Oh, Snap!

Oh, Snap!

Posted: Tuesday, September 15, 2:00 p.m. by Sadie Schwarm. All you need is trust. As soon as the Best Friends section of Snapchat disappeared, users didn’t know whom from their contacts to trust. This is an interesting step for Snapchat since most of its past updates have been going in a different direction, previously dealing […]

#ChicagoForOne: A Guide to Social Media Management

#ChicagoForOne: A Guide to Social Media Management

Posted: September 14, 2015, 2:20 p.m. by Shelby Bonner. You arrive in Chicago excited to spend the weekend with your friends, only you look around the airport and they aren’t there. What would you do? Robbie Chernow, 28, decided to make the most of his friend Jake’s bachelor party — alone. Chernow arrived in the […]

Navigating a Rocky Road

Navigating a Rocky Road

Posted: September 11, 2015, 2:45 p.m. by Caroline Giddis. If there is one thing I consistently run to after a breakup, when I fail a test, or during a summer day, it’s ice cream. I can’t imagine anything worse than a summer without my favorite frozen treat — except this year it happened. Summer 2015 was […]

Editor Biographies, Spring 2015

Kaitlin Goins — Ardmore, Alabama Undergraduate Major/Minor: Public Relations/English Graduate: Advertising and Public Relations Academic Achievements: Dean’s List (Fall 2013, Spring 2014), President’s List (Fall 2012), Presidential Scholar (Fall 2012-Present), Curtis and Edith Munson Foundation Award (Summer 2014) Jobs, Internships & Other Achievements: Public Relations and Marketing Director — Borgo Publishing (August 2014-Present), Account Executive — Capstone Agency (Fall 2014-Present), Insights […]

Feel-Good PR

Feel-Good PR

Posted: July 31 2015, 10:11 a.m. by Mary Claire Hunter. With all the negative stories written, posted and shared, it’s easy to get bogged down under all the bad news. As PR practitioners, we are responsible for the promotion and advocacy of our clients. Oftentimes, we’re tasked with dealing with the bad — changing negative feelings […]

Hover Hoopla

Hover Hoopla

Posted: September 4, 2015, 3:30 p.m. By Luke Thomas. It’s 30 minutes until your flight takes off, you just finished at the baggage check, and it’s going to take at least half of that time to fight through the throngs of business travelers, wanderlusters and Aunt Jan’s-coming-home-for-the-weekend who are standing between you and your terminal. […]

Uber Takes a Bite out of The Big Apple

Uber Takes a Bite out of The Big Apple

Posted on September 3, 2015 at 1:30 p.m. by Tatum Roessler. Uber has made headlines since its debut, some highlighting the controversy of the company and others focusing on the social good the company did.  Most recently, the company took on New York City and Mayor Bill de Blasio in a very public PR campaign […]

Dana McGough: Journey to Cayenne Creative

Dana McGough: Journey to Cayenne Creative

Posted: September 2, 2015, 3:30 p.m. by Mary Claire Hunter. If you had less than three weeks to get more than 2,000 people to attend a theater opening, could you do it? What if that theater was in the middle of the suburbs and the opening party was Halloween night? One of the most challenging […]

#ChooseBeauty Criticism

#ChooseBeauty Criticism

Posted: September 1, 2015, 1:30 p.m. by Annslee Wilson. This past April, Dove released the latest edition of its ongoing, decade-long Real Beauty campaign. This time around, Dove traveled to five major cities around the world and set up two signs above doors at shopping centers, one labeled “average” and the other labeled “beautiful.” An […]

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