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No Updates for Apple’s Marketing

Posted on September 16, 2015, at 6 p.m.

by Sally Immel.

Just when we thought that better quality camera lenses were all we had to look forward to in an update from Apple, the tech company proved us wrong on so many levels. With the campaign slogan, “The only thing that’s changed is everything,” Apple made significant changes to all of its major products, including an iOS 9 update to your device that is available today.

Photo courtesy of Yanki01 (Flickr)

Wednesday, Sept. 9, Apple Inc. launched its new iPhone 6S and 6S Plus. While maintaining the same look as its previous model (iPhone 6 and 6 Plus), this new member of the Apple family is also available in rose gold. The new phone features 3D touch technology that will change the way you navigate your phone by recognizing different pressure points on the screen — similar to using a mouse pad. Along with 3D touch, you can now capture 1.5 seconds of action before and after a moment with the new Live Photo feature.

Apple always presents a very impressive launch that seems to consume our social media feeds, but how does it get the word buzzing in the first place? With “innovation” being a key term associated with the tech company, Apple has changed the way a company connects with the consumer. Instead of just introducing a new product to an audience of potential buyers, Apple holds an event that is broadcast across various platforms of media — including its own streaming on iTunes and Apple TV — that sells directly to consumers in their own homes.

Photo courtesy of Ian Muttoo (Flickr)

As if our jaws weren’t already dropping at the new iPhone, Apple unveiled many other innovations that will change the way we use technology. The Apple TV will be Siri-compatible with a smaller remote and will also allow users to customize their apps — cue the video gamers. The iPad pro has a larger screen and makes multitasking simpler with its split-screen feature. The new Apple Pencil is every graphic designer’s dream tool. This smart pencil recognizes various pressure points to allow perfect precision in creative design work on iPad Pro — oh, and it can charge your iPad and iPhone.

With the September 2015 launch of products, Apple seems to have covered all of its bases. With the iPhone 6S and 6S Plus, Apple TV, iPad Pro and Apple Pencil, what more do you need in the world of personal technology? Who knows, Apple may just be the only tech company you’ll know in the near future.

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