Posted At: March 18, 2013 1:44 P.M. by Claudia Calhoun Answer this question: how are ideas for new inventions birthed? Simple – by coming up with solutions for the everyday problems of common people. What is not simple, however, is how these ideas transform from concepts in the minds of inventors into actual, working products. From […]
Posted At: March 15, 2013 9:30 P.M. by Kaitlyn Honnold Sometimes it takes 15 pairs of kneepads to get professionals brainstorming creatively. “Target wanted to make its kids department more interesting for kids,” said Glenn Karwoski, senior vice president of the Karwoski & Courage PR firm in Minneapolis, Minn. So, Karwoski drove a group of Target […]
Posted At: March 14, 2013 6:02 P.M. by Grayson Martin With the U.S. government unable to reach a bipartisan agreement to avoid the automatic budget cuts known as sequestration, defense and domestic-related programs will see $1.2 trillion in cuts spread out over a nine-year period. This year alone will see $85 billion in cuts across […]
Posted At: March 14, 2013 11:40 A.M. by Claudia Calhoun Corporate responsibility and cause-related marketing are hot topics circulating throughout the business world today. As Americans, we are more aware of the world around us and how our businesses, products and purchasing habits are affecting others. A few years ago, we wanted to “Go Green” and […]
Posted At: March 13, 2013 2:15 P.M. by Martina Kaiwi As young PR professionals prepare for their job interviews, many dread the notorious face-to-face interrogation. Even though PR practitioners understand the power of words and the relationships they can create or destroy, when representing ourselves it becomes a little more difficult to communicate objectively. I hope […]
Posted At: March 12, 2013 9:00 A.M. by Jessica Ruffin Millions of Americans sat horrified in front of their televisions as one of the tires and the flaming engine from Kyle Larson’s racecar went soaring into the stands at the Daytona 500 race on February 23, 2013. At least 30 fans in the stands were injured […]
Posted At: March 11, 2013 2:05 P.M. by Katie Sanders When you think about public relations, you should immediately think of relationships. Even someone uninvolved in the industry knows that PR deals with the media, consumers, employees or other important publics. Building and maintaining relationships is the go-to definition that has forever been embedded in […]
Posted At: March 10, 2013 9:00 P.M. by Martina Kaiwi Social stereotypes of Native American women displayed in the media are controversial to say the least. Many are depicted as half-dressed natives that make Halloween costumes or outfits for Victoria Secret models. Another inaccurate portrayal of Native American women is illustrated in Disney’s animated movie “Pocahontas.” […]
Posted At: March 8, 2013 12:00 P.M. by Caroline Murray Search engine optimization is a popular concept in communications today. The phrase is seen in every publication and blog and it is a part of every single Google search. What does SEO really mean though? Beyond algorithms and keywords, how can a company use SEO […]
Posted At: March 7, 2013 1:24 P.M. by Martina Kaiwi It is no secret: media kits are an essential tool used to promote an organization to the news media. However, financial expert Dave Ramsey cuts out the middleman and sends his “bundles” directly to his audience. “Media kit,” or “press kit,” is an evolving term that […]
