Posted At: April 19, 2013 2:00 p.m. by Lindsey Green Earlier this month, JCPenney fired CEO Ron Johnson after 17 months of a major rebranding attempt. Critics have been quick to criticize the former Apple executive, labeling the move and the CEO as failures almost as soon as the new “Fair and Square” pricing scheme started last February. Instead […]
Posted At: April 17, 2013 2:12 P.M. by Claudia Calhoun As the semester comes to an end and the Alabama heat begins rolling in, I start counting down the days until my favorite event of the summer: W.C. Handy Music Festival. My childhood was spent in Florence, Ala., going to dance classes, music lessons and University […]
Posted At: April 15, 2013 4:30 P.M. by Casey B. Rogers and Lindsey Green The motion picture and film sector has become a multi-billion-dollar industry since its beginning in the United States and other countries around the world. Because cinema reaches so many people, from a wide array of demographics, it is no wonder that it […]
Posted At: April 15, 2013 2:30 P.M. by Katie Sanders “So what are you going to do after college?” This question plagues every college student from his junior year on. Curiosity from others can spark career aspirations, a well-thought-out plan or sometimes panic in the responder. The dilemma typically stands between accepting a job after […]
Posted At: April 12, 2013 9:30 P.M. by Claudia Calhoun It is apparent in speaking with Sudi Bruni, Matt McQueen and Jim Hart that they have a passion for their work, but why? “The most satisfying part of my job [at Northrop Grumman] is that our work communicates the capabilities that help protect our country, […]
Posted At: April 12, 2013 11:30 A.M. by Taylor Hodgkinson Since AT&T is an international telecommunication provider and one of the largest in the world, it seems appropriate, from a future PR practitioner’s point of view, that AT&T has my undivided ATTention when it comes to communication. If you don’t believe me, check out the video […]
Posted At: April 10, 2013 2:48 P.M. by Jessica Ruffin You presented your prospective employer with a killer résumé, nailed your elevator speech and answered the interview in a manner that would impress Donald Trump. You’re certain the job is yours and are thrilled – until he leans in and says, “Now I’ll need the passwords […]
Posted At: April 8, 2013 1:48 P.M. by Gillian Richard Drawing attention to your company doesn’t have to be expensive. In fact, some of the more memorable campaigns are cost-effective and easy to implement. These tactics are useful, effective and most importantly, fun. While the elaborate campaigns have their worth, simple is sometimes better. All […]
Posted At: April 5, 2013 4:15 P.M. by Casey B. Rogers In a recent webinar hosted by Vocus, Jennifer Evans Cario, an industry leader in content-driven social media strategies, discussed “Pinterest: Marketing’s New MVP.” With so much hype surrounding the search for the latest and greatest in social media, it is not surprising that Pinterest has […]
Posted At: April 4, 2013 12:29 P.M. by Haley Clemons “Over half of Millennials trust the opinions of strangers online over those of friends and family,” according to bazaarvoice.com. It is amazing to consider the influence that perfect strangers have over our lives. From the restaurants where we eat to the type of home insurance […]
