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Public Affairs: Connecting Government to its People

Posted At: February 25, 2013 9:42 P.M. by Martina Kaiwi Did you ever dream of working for the government as a child? This is not the case for many of America’s youth. We dream of becoming actors, athletes and artists – a life catered to fame and glamour. As a child, Daniel O’Boyle, chief media relations […]

The Hackers Have It Their Way

Posted At: February 25, 2013 3:02 P.M. by Haley Clemons It makes a difference. The little blue check mark placed securely next to the organization’s name on Twitter adds both validity and credibility to the account owner’s words. In 140 characters or less, a company or brand can entice customers, create loyalty or, when things […]

Editor Biographies

Memorie Bailey — Woodstock, Georgia  Major/Minor: Public Relations/Psychology Academic Achievements: President’s List Jobs, Internships & Other Achievements: Administrative Assistant: The Georgia Ballet (Fall 2008- Spring 2009); Intern: Dunwoody Convention and Visitor’s Bureau (Summer 2010); PR Intern: University of Alabama College of Education (August 2012–present) Community Service: Speech and Hearing Center, Bama Paws, April 27 Tornado Relief, […]

Welcome

Welcome to Platform Magazine, a student-run public relations publication at The University of Alabama. We strive to encourage ethical practice and leadership, facilitate conversation with our readers and provide insight into the ever-changing world of public relations. As we celebrate our fifth-year anniversary, we hope to continue the tradition of excellence and follow the precedent […]

Keys to Student Success

Keys to Student Success

Posted At: February 21, 2013 3:02 P.M. by Grayson Martin The public relations field is at a point where it is constantly being influenced by changing technology and strategies in communication. All that modern PR students can hope to understand about this ever-changing profession is what they learn from a textbook or their professors. Students […]

Out-of-the-Park PR

Out-of-the-Park PR

Posted At: February 20, 2013 2:42 P.M. by Jessica Ruffin The smell of freshly mown grass fills your nose, mixing with the thud of shoulder pads colliding against one another. The sound of Air Jordans squeaking on the waxed floor becomes muffled by the growing noise of a crowd in a close game. The feeling of […]

Work Hard, Play Hard?

Work Hard, Play Hard?

Posted At: February 20, 2013 1:55 P.M. by Caroline Murray Yesterday, my boss called me into her office and we watched this. One of my current jobs is working as a marketing assistant at an accounting firm. The firm is in the process of transitioning from a small, family firm to one that can play […]

The Nashville and Florence Scenes: Creating Music Conversations

The Nashville and Florence Scenes: Creating Music Conversations

Posted At: February 19, 2013 12:40 P.M. by Claudia Calhoun Take one step onto Broadway Street in Nashville, Tenn., then stop and listen. Music floods your ears no matter what season, month or day it is. No style is off limits and neither is the microphone. The voices range from the karaoke guy who had […]

Tweets and Vine, Intertwined

Posted At: February 19, 2013 12:35 P.M. by Grayson Martin The latest advancements in technology and mobile devices have given birth to a social media boom that shows no signs of slowing down. Numerous social media platforms have provided PR practitioners with a plethora of tools to use in order to get their clients’ messages […]

Award in Hand, Foot in Mouth

Award in Hand, Foot in Mouth

Posted At: February 18, 2013 8:00 P.M. by Lindsey Green There is no time of the year quite like awards season for public relations practitioners in the entertainment industry. While simply being nominated for an award is in itself excellent publicity, awards ceremonies can also enter the PR danger zone known as acceptance speeches. “So, […]

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