Published on October 23, 2023, at 11:50 a.m.by Shaley Brown. Prologue Independent authors often find themselves facing an uphill battle when trying to share their creative works with the world. Not only do they have to write their own books; they also have to sell
Published on October 6, 2023, 5:00 p.m.by Katherine Williams. Public relations and marketing have a history of intersectionality in brand management. The lines between marketing and PR often blur when it comes to content creation, storytelling and effective messaging. According to the 2020 Global Communications Report, 90%
Published on April 6, 2022, at 4:50 p.m. by Schuyler Rosson. Many of us are familiar with the term “NFT.” Perhaps we have even heard it defined as a “nonfungible token.” However, understanding the role NFTs play, not only in public relations but in countless consumer sectors,
Published on November 16, 2021 at 9:17 a.m. by Ashley Cunigan. “Everybody makes mistakes. Everybody has those days. Everybody knows what, what I’m talkin’ ‘bout,” when writer’s block gets in the way. We’ve all been there: at the library in the late hours of the night frustrated when
Published on February 3, 2020, at 9:34 p.m. by Hannah Taylor. As I walk into Barnes & Noble, the first thing I see is a warm, sunny yellow circle shining proudly over a stack of books. It’s the unmistakable, halo-like symbol of Reese’s Book Club, and
Published on November 23, 2019, at 12:00 p.m. by Heather Griffith. Storytelling is an essential skill for public relations practitioners: It’s a part of the everyday job to tell the stories of clients and use those stories to build relationships with key audiences. That is
Published on November 15, 2019, at 11:00 a.m. by Colton Stock. Expert tracker Cory Lambert (Jeremy Renner) finds the trail of a murdered woman in the beginning of “Wind River” (2017), a film written and directed by Taylor Sheridan. A woman, wounded and bleeding, runs
Published on May 14, 2018, at 10:10 a.m. by Skylar Spencer. “As communications people, we are first and foremost storytellers,” Tham Khai Meng, Ogilvy co-chairman and worldwide chief creative officer, said in a recent tweet. Storytelling is a cornerstone of public relations — from crisis
Published on Thursday, April 7, 2016, at 1:30 p.m. by Elizabeth Broussard. One unfamiliar place. Two strangers’ homes. Three young females. This past spring break, my friends and I took a risk — a risk that involved trusting people we had never met to follow through
Posted on February 11, 2016, at 12:30 p.m. by Mackenzie Lyng. In April 2011, creator of TOMS shoes, Blake Mycoskie, asked the world a question: Will everyone go barefoot? From this question, Mycoskie started One Day Without Shoes. The yearly movement teaches the world about
