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Social Media: Food Truck Edition

Social Media: Food Truck Edition

Published on September 27, 2017, at 3:31 p.m. by Hyland Stockton. It is hurricane season. Several states have been affected, and it looks like one is headed to your area. In addition to this fear, evacuees are coming to your hometown. You know you want

Editor Biographies, Fall 2015

Madalyn Atherton—Huntsville, Alabama Major/Minor: Public Relations/Creative Writing Academic Achievements: Dean’s List (Fall 2012-Spring 2015) Jobs, Internships & Other Achievements: Public Relations Intern — Jemison-Van de Graaff Mansion (Present); UA PRSSA (Present); Upper Street London Public Relations Intern (Summer 2015); CMA EDU Social Media Director (Present); Public Relations Intern

Rebrand: A Revamp to Your Brand Name

Rebrand: A Revamp to Your Brand Name

Posted on January 25, 2016, at 6:20 p.m. by Sally Immel. How a company is perceived by its publics is all due to its branding strategy; a brand portrays a company’s overall identity. Sometimes there is a want, or need, for a company to rebrand.

Facebook: Checking Up and Checking In

Facebook: Checking Up and Checking In

Posted on November 17, 2015, at 2:45 p.m. by Sally Immel. The horrific terrorist attacks in Paris last Friday night left “The City of Light” in the dark, and the rest of the world in a state of despair. While loved ones frantically watched the

Geo-TAG, You’re It

Geo-TAG, You’re It

Posted on November 3, 2015, at 9:15 p.m. by Sally Immel. If a picture is worth a thousand words, what is the value of a Snapchat filter? Some marketing pros would say “priceless.” Snapchat has created a whole new meaning to the word “selfie,” and

“Cheerio” to General Mills’ Transparency

“Cheerio” to General Mills’ Transparency

Published October 17, 2015, 1:10 p.m. By Sally Immel. Transparency, transparency, transparency: We’ve heard this word a thousand times because it’s the first public relations lesson in the book. Ever since our first PR class, we were taught to always tell the truth — no

Greek Life Crisis Management

Greek Life Crisis Management

Posted: September 28, 2015, at 2:05 p.m. by Sally Immel. The increase in the number of college students choosing to “go Greek” has caused sorority and fraternity leadership to assemble a set of rules and regulations to ensure that each chapter is managed efficiently. With

No Updates for Apple’s Marketing

No Updates for Apple’s Marketing

Posted on September 16, 2015, at 6 p.m. by Sally Immel. Just when we thought that better quality camera lenses were all we had to look forward to in an update from Apple, the tech company proved us wrong on so many levels. With the campaign

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