Posted: April 25, 2014, 1:51 p.m. by Myreete Wolford. “You have no time left, let alone the energy to do it.” Nathan Reich is a contemporary folk singer with a gift and message to spread, but no time or energy to spread it. His melancholy
Posted: April 24, 2014, 2:45 p.m. by Myreete Wolford. In crisis communication, a response is necessary, but a fast response is imperative. SeaWorld’s response against the bashing-documentary “Blackfish” has come far too late — a year and four months to the date, too late. The
Posted: April 23, 2014, 12:10 p.m. by Addison Viani. Just a few years ago, the indoor mall was the place to be on a Saturday afternoon. Whether you had 10 items on your list or none at all, the mall was a common place to
Posted: April 21, 2014, 1:57 p.m. by Molly Moore. Profitable and practical inventions are created to solve a problem or to simplify life’s smallest and largest tasks. Remember the Snuggie? Many people initially laughed at the infomercial but later came to love the product as
Posted: April 18, 2014, 4:42 p.m. by Stefanie Dunlap. Upon boarding my recent Southwest flight from William P. Hobby Airport in Houston to Birmingham-Shuttlesworth International Airport, I followed the usual, mundane airport routine. I took off my shoes and placed everything in one of those
Posted: April 18, 2014, 4:10 p.m. by Stefanie Dunlap. With companies beginning to incorporate different types of family dynamics into marketing and advertising, some may think that consumer bases are changing. Consumers are not always a white heterosexual couple with white children. Today, companies are
Posted: April 16, 2014, 1:51 p.m. by Jonae Shaw. There recently have been quite a few Twitter mishaps gaining a lot of media coverage. First, there’s the story of a 14-year-old girl who tweeted American Airlines pretending to be a terrorist. Not only was her
Posted: April 16, 2014, 1:33 p.m. by Shannon Auvil. MWW, a public relations firm headquartered in New York City, was recently named the Agency of Record for the Ethisphere Institute, an independent center of research that promotes best practices in corporate ethics. The Ethisphere Institute
Posted: April 15, 2014, 4:35 p.m. by Stefanie Dunlap. Twitter first introduced advertisements to its users in 2010, and until now, I have had no complaints. I personally have not been bothered by these less than frequent ads, and rarely do I see them on
Posted: April 11, 2014, 3:30 p.m. by Jonae Shaw. Building a well-known, efficient brand doesn’t just happen. A brand includes the name, design, logo, slogan, symbol or any other feature that identifies one product from another of its kind. When I think of a leading
