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Controversial Cooperation: The Ethics of Dealing with International Clients

Controversial Cooperation: The Ethics of Dealing with International Clients

Published on December 21, 2017, at 8:00 a.m. by Grace Turner. Last year, the Kremlin announced that it’s seeking a new contract with a Western public relations firm to improve Russia’s image abroad. Considering recent headlines of Russia’s interference in U.S. affairs, one might view

The Black, White & Gray Areas of Lying & Deception In PR

The Black, White & Gray Areas of Lying & Deception In PR

Published on September 19, 2017, at 5:27 p.m. by Mallory McDonald. Lying and deception seem like black and white subjects — clearly defined as right or wrong. However, in a field like public relations that relies greatly on public image and client satisfaction, lying and

To Be an Everyday Wonder Woman

To Be an Everyday Wonder Woman

Published on Sept. 14, 2017, at 10:35 a.m. by Elizabeth Selmarten. The latest superhero box office hit, “Wonder Woman,” is something I find to be truly wonderful. Patty Jenkins’ “Wonder Woman” film not only makes its mark as a blockbuster with at least $615 million

What Does “Being Ethical” Mean in 2017?

What Does “Being Ethical” Mean in 2017?

Published on June 24, 2017, at 5:20 a.m. by Elizabeth Selmarten. It’s about halfway through 2017, and the world has stood witness to tirades on Twitter, terrorist attacks, major news network sex scandals, government leaks, political conflicts of interest, hacking allegations, a tone-deaf soda company,

Lessons from the Emerald City

Lessons from the Emerald City

Published on April 26, 2017, at 1:24 p.m. by Erica Cooke. Seattle, the land of coffee and rain. It took a four-hour car ride from Tuscaloosa, Alabama, to a plane ride from Atlanta to O’Hare airport in Chicago, a five-hour delay, then a four-hour flight

CSR in PR

CSR in PR

Published on March 3, 2017, at 3:43 p.m. by Melody Schmidt. Corporate social responsibility (or CSR) is defined by the Financial Times as “a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders.” It includes “many and various

Extinguishing the Fire of a Crisis

Extinguishing the Fire of a Crisis

Published on November 8, 2016, at 2:51 p.m. By Nicole Morgan. The race to be the best in the digital world is more competitive than ever. With new smartphones being released every year, tech giants are scrambling to get ahead in the competition. However, one

Greenwashing: Be Better.

Greenwashing: Be Better.

Published on April 6, 2016, at 8:30 p.m. by Eliza Sheffield. All-natural. Eco-safe. Environmentally friendly. Fragrance-free. These labels are plastered across products in most stores. At first glance, they make certain items sound like great options. But in the effort to be well-informed consumers, it’s

The Dilemma of Unpaid Internships

The Dilemma of Unpaid Internships

Posted on February 10, 2016, at 4:15 p.m. by Lindsey Young. In 2015 the unemployment rate for college graduates was 7.2 percent, while the underemployment rate was 14.9 percent. With threats of unemployment and student loans constantly haunting new graduates, many are trying to find

Stay Golden, Practitioners

Posted on October 12, 2015, at 6:00 p.m. by Shelby Bonner.   What is the most valued asset you can have in the world of public relations? If you’re a PR student, you’ve probably already guessed it — ethics. We all know that as public

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