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PR Lessons cc: Tim Riggins

PR Lessons cc: Tim Riggins

Posted: January 16, 2015, 11:57 a.m. by Rachel Uniatowski. “Friday Night Lights” is a show about a football-crazed town in Texas with a lot of heart and soul. From high school football to family, the show has taught us a ton of valuable lessons —

MWW, Ethisphere Institute Partner to Promote Ethical Practices

MWW, Ethisphere Institute Partner to Promote Ethical Practices

Posted: April 16, 2014, 1:33 p.m. by Shannon Auvil. MWW, a public relations firm headquartered in New York City, was recently named the Agency of Record for the Ethisphere Institute, an independent center of research that promotes best practices in corporate ethics. The Ethisphere Institute

Got Ethics?

Got Ethics?

Posted: November 25, 2013, 2:15 p.m. by Jessica Smith. The core of the public relations field is ethics. Ethics create guidelines for professionals to maintain their own credibility as well as their clients’. The Public Relations Society of America, or PRSA, has a code of ethics

Tolerance for Bad Taste

Posted At: November 13, 2013 1:45 p.m. by Brian C. Hoff. Ethics, on its face, is the study and practice of right and wrong. In PR, we definitely lean more toward practicing ethics than studying it – but every once in a while, studying an

The Burrito Effect

The Burrito Effect

Posted At: Sept. 19, 2013 7:15 P.M. by Aime O’Keefe “On and off there’s a movement for environmentally sustainable practices in our food production,” said Dr. Burton St. John III, APR and associate professor at Old Dominion University in Norfolk, Va. “Chipotle isn’t waiting for an

Jumping the Gun with 140 Characters

Posted At: September 12, 2013 7:30 a.m. by Jessica Chambers Twitter can be the media’s best friend or worst nightmare. With a single click, information can be spread to the masses. However, the use of Twitter can also backfire and damage a news outlet’s credibility.

You’re Not Getting My Password!

Posted At: April 10, 2013 2:48 P.M. by Jessica Ruffin You presented your prospective employer with a killer résumé, nailed your elevator speech and answered the interview in a manner that would impress Donald Trump. You’re certain the job is yours and are thrilled – until

Reviewing the Reviewer

Posted At: April 4, 2013 12:29 P.M. by Haley Clemons “Over half of Millennials trust the opinions of strangers online over those of friends and family,” according to bazaarvoice.com. It is amazing to consider the influence that perfect strangers have over our lives. From the

PRactical PRanks

Posted At: April 1, 2013 2:25 P.M. by Taylor Hodgkinson The day when devilish deeds are expected, anticipated and awaited is upon us. People often plot April Fool’s Day pranks to pull on their dearest friends and family without stopping to consider if harmless jokes

We Take PRide

We Take PRide

Posted At: March 5, 2013 6:20 P.M. by Gillian Richard I wasn’t at the round table when members of The University of Alabama’s PRSSA chapter decided we would implement the hashtag #takePRide. I don’t know the exact motive for choosing it, but I can take a good guess.

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