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Harry Potter and the Goblet of Ethics

Harry Potter and the Goblet of Ethics

Published on December 4, 2018, at 11:35 a.m. by Emily Hillhouse. From the importance of fighting evil, to the value of friendship, to the idea that there’s a place for everyone in this world, J.K. Rowling teaches readers a myriad of lessons throughout the seven

A PR Pro’s Guide to Surviving Holiday Small Talk

A PR Pro’s Guide to Surviving Holiday Small Talk

Published on November 27, 2018, at 9:10 a.m. by McClelland Schilling. The holidays are right around the corner, and I can practically smell the evergreen and home-cooked meals. But as my desire for eggnog and gift exchanges grows, so does my anxiety at the thought

Clickbait: The Good, the Bad and the Ugly

Clickbait: The Good, the Bad and the Ugly

Published on November 20, 2018, at 8:10 a.m. by Emily Hillhouse. Clickbait is everywhere — scroll through Twitter, Facebook or any news site, and take in how many headlines boast information one “will not believe” or conceal important details with the promise of answers in

A Collaborative Effort: Advancing Ethics in Public Relations

A Collaborative Effort: Advancing Ethics in Public Relations

Published on November 7, 2018, at 4:25 p.m. by Anna Claire Toxey. Using terms such as “spin” and “propaganda” to describe the work of public relations practitioners is common practice among many people today. The negative connotations associated with these words often tarnish the reputation

Lilly Ledbetter’s Take: Overcoming Unequal Pay

Lilly Ledbetter’s Take: Overcoming Unequal Pay

Published on October 12, 2018, at 2:30 p.m. by Elizabeth Summers. The Lilly Ledbetter Fair Pay Act, signed into law in 2009 by the Obama administration, serves as a testament to the impact Lilly Ledbetter made on American history. In 1979, Ledbetter applied for a

Shake the Hand of Authenticity

Shake the Hand of Authenticity

Published on September 25, 2018, at 12:05 p.m. by McClelland Schilling. Brand authenticity is sweeping the communications landscape, and it looks like it’s here to stay. Some of the most successful organizations are capitalizing on transparency and integrity, and the results have not been disappointing.

The Golden Test and Other Ways to Craft an Ethical Résumé

The Golden Test and Other Ways to Craft an Ethical Résumé

Published on September 19, 2018, at 4:12 p.m. by Elizabeth Summers. Ethical decision making remains essential in the public relations field. As PR professionals, it is vital we uphold a standard of ethics in all scenarios, including crafting résumés. Statistics show 85 percent of job

P.T. Barnum: How ‘The Greatest Showman’ Would Survive in PR Today

P.T. Barnum: How ‘The Greatest Showman’ Would Survive in PR Today

Published on April 25, 2018, at 11:10 p.m. by JoAnne Wadsworth. As the performers break into a last, heartwarming musical number, you settle back into your chair, satisfied. This movie has been great — full of true love, tear-jerking moments and … wait. What? You

The Ethical Frontier: Reimagining PR in the Age of AI

The Ethical Frontier: Reimagining PR in the Age of AI

Published on April 9, 2018, at 3:13 p.m. by Skylar Spencer. Spam filters, Google Maps traffic predictions, mobile check deposits, voice-to-text. Other than being a part of everyday life, what do all of these features have in common? Artificial intelligence. AI has been infused into

A Black Mirror Reflection of the Digital Future

A Black Mirror Reflection of the Digital Future

Published on February 14, 2018, at 6:53 p.m. by Skylar Spencer. What can be found on every wall, inside every palm and on every desk? A Black Mirror — the frigid and glossy screen of your computer, TV, smartphone and tablet. At least, that’s what

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