The Growing Latino Population’s Impact on Your Target Audience
Published on March 20, 2018, at 11:23 p.m. by Alana Doyle. During the summer of 2017, Daddy Yankee’s and Luis Fonsi’s “Despacito” broke records as the #1 song on Billboard’s
The Trust Tsunami: Where Should You Get Your News?
Published on March 5, 2018, at 11:50 p.m. by Skylar Spencer. “If I had to pick one outlet to be stranded with on a desert island, I would pick The
A Seat at the Table: Insights from a PR Professionals Roundtable
Published on March 1, 2018, at 5:44 p.m. by Halle Russo. It’s 9 a.m. on a Saturday morning. You’re sitting around a table in Reese Phifer Hall at The University
The Flexibility of Working from Home
Published on February 20, 2018, at 9:37 a.m. by Darsey Norton. The working culture in America is shifting as more workers make use of flexible employment opportunities. According to a
A Balancing Act: Perfecting Personal Brands
Published on December 21, 2017, at 7:40 a.m. by Parker Rocco. The term personal branding has transformed since it was first coined by Tom Peters in 1997. Today, more than
How Social Media Influencers Changed Blogging Forever
Published on December 5, 2017, at 8:08 a.m. by Kirby Tifverman. In 2017, the term “social media influencer” permeates digital culture. This new, innovative career path is so popular that
Food Truck Frenzy
Published on November 15, 2017, at 10:26 p.m. by Parker Rocco. Food trends. From avocado toast to kale salads to acaį bowls, there seems to be a brand-new, must-try food
It’s Fall Y’all: Decoding How Companies Brand a Season
Published on November 8, 2017, at 1:17 p.m. by Brooke Bailey. There are a few things in life that are certain: death, taxes and the slight shock of walking into
Student-Run Integrated Communication Firms Must Become the Norm
Published on November 3, 2017, at 9:07 p.m. by Mallory McDonald. The public relations industry continues to expand, and the hiring process has become even more competitive. Students with the
The Magic of Social Media Influencers for Disney Parks
Published on November 2, 2017, at 8:05 a.m. by Hope Todd. Generating content for a social media page can seem like a tough job. Not only does the content have