Craft vs. Commercial: Who Wins?
Published on October 18, 2017, at 1:46 p.m. by Hope Runyan. “Let’s head downtown; a cool new brewery just opened this week.” With more than 5,300 breweries in the United
Burgers & Brews & Good Reviews
Published on October 16, 2017, at 3:33 p.m. by Hope Todd. One Tuesday evening, I sat down in a little booth in a cozy tavern in Tuscaloosa, Alabama. Across from
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What PR People Need to Know About [Art]ificial Intelligence
Published on October 2, 2017, at 3:20 p.m. by Grace Turner. It’s Amazon giving you product recommendations. It’s Facebook highlighting faces and suggesting friends to tag when you upload photos.
What Did She Do? A Look at Taylor Swift’s Promotion Strategies
Published on Sept. 29, 2017 at 5:12 p.m. by Mallory McDonald & Hope Todd. What Did She Just Do? A Look at Taylor Swift’s Promotion Strategies In the music industry,
The Power of Nostalgia
Published on Sept. 15, 2017 at 1:15 p.m. by Elizabeth Selmarten. It’s quite apparent that most of the younger generation today finds a nostalgic connection toward the 2000s, 1990s and
The Pros and Cons of “Going Viral”
Published on June 6, 2017, at 8:04 a.m. by Kayla Sullivan. The infectious laughter of “Chewbacca Mom,” the clever add-ins for “Salt Bae” to sprinkle and the new phrase “cash
Tesla Advertising: It’s All About PR
Published on March 10, 2017, at 10:25 a.m. by Josh Downey. Tesla … Many have heard the name, but it’s not the famous inventor Nikola Tesla (1856-1943) whose patented AC
Keeping On Beat With Online Demand
Published on March 1, 2017, at 9:00 a.m. by Allison Morris. As the internet has evolved over time, businesses have adapted in order to keep up with online demand, staying
Twitter Troubles
Published on November 7, 2016, at 3:58 p.m. by Ashley Stults. In recent years, social media has become an even bigger part of public relations. With the creation of Facebook, Twitter
Building a Fashion Blogging Empire Through Branding
Published on November 2, 2016, at 11:09 a.m. by Melody Schmidt. At first glance, a scroll through the Instagram accounts of fashion bloggers yields countless photos of trendy outfits in dreamy