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Millennials: Redefining the Industry

Millennials: Redefining the Industry

Posted At: December 10, 2013 8:30 a.m. by Lexi Holdbrooks & Benjie Ladrillono.   Millennials. We are lazy and entitled. We either care too much or too little about consumers. And most importantly, we only care about ourselves. But are these perceptions accurate? Who are the

#WalmartFights

Posted At: December 9, 2013 11:30 a.m. by Jessica Smith. Another Black Friday has come and gone, and with it a new trend arose: #WalmartFights. People used the Twitter hashtag to show pictures and videos of fights in Walmarts around the country.

Social Media Can Ground an Airline

Posted At: November 18, 2013 10:15 a.m. by Lexi Holdbrooks. In order to maintain a mutually beneficial relationship between the airlines and their publics, airlines now must monitor social media to avoid crises and must be prepared to handle the situation at any given time.

Tolerance for Bad Taste

Posted At: November 13, 2013 1:45 p.m. by Brian C. Hoff. Ethics, on its face, is the study and practice of right and wrong. In PR, we definitely lean more toward practicing ethics than studying it – but every once in a while, studying an

Pinning for PR

Pinning for PR

Posted At: October 26, 2013 9:08 a.m. By Lexi Holdbrooks Social media has transformed the world we live in. Pinterest is one of the newest forms of social media that allows you to blog visually. A user can create numerous boards that are categorized and

The Voice of Civil Rights in the South

The Voice of Civil Rights in the South

Posted At: October 25, 2013 10:30 a.m. by Kyle Borland When people think of Alabama’s past, it’s the dark parts they remember the most: the violent actions of the Klu Klux Klan, the Stand in the Schoolhouse Door, police dogs and fire hoses used against

Microbrewing Buzz

Microbrewing Buzz

Posted At: October 23, 2013 7:07 p.m. by Brian C. Hoff Bud Light. Most Americans know exactly what these two words represent thanks to Anheuser-Busch’s Bud Light television and radio marketing campaigns. What about Yazoo or Druid City? Chances are unless you are from the

Use Twitter to Soar

Posted At: October 16, 2013 1:55 p.m. by Karly Weigel. Creating lasting relationships on social media is beneficial for both the company and the customer. Some customers will tweet @SouthwestAir to say hello or check on an arrival gate. The small replies from Southwest make

Leadership Series: Tori Terhune

Leadership Series: Tori Terhune

Posted At: October 14, 2013 2:45 p.m. by Karly Weigel Not all writers are born with an innate passion for writing. For Tori Terhune, it was not until she explored journalism in college at California State University, Fresno, that she realized she loved to write.

Get Your Thumbs Ready to Post

Posted At: October 2, 2013 2:10 p.m. by Aime O’Keefe https://vine.co/v/hgazKLULFm1/embed (Eric Simmons) It’s official. The government shut down Monday night because the House of Representatives and the Senate played hot potato with Obama’s budget. As the clock ticked down, social media exploded. Not surprisingly,

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