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Hailey Bieber Knows a Thing or Two About PR

Hailey Bieber Knows a Thing or Two About PR

Published on Nov. 17, 2022, at 2:14 p.m.by Abby Walsh. She’s a supermodel, a socialite and married to Justin Bieber, one of the most famous artists of our time. Hailey Bieber lives a life of luxury as a result of strategic moves designed to enhance

The Rise of the Personal Brand and NIL

The Rise of the Personal Brand and NIL

Published on Oct. 26, 2022, at 7:45 p.m. by Carleigh Clark. Name, image and likeness. Three words that have changed the landscape of college athletics almost overnight. NIL deals created millionaires out of college athletes seemingly instantaneously. The National Collegiate Athletic Association voted on June 30, 2021, to

TikTok Takeover

TikTok Takeover

Published on Sept. 28, 2022, at 11:59 a.m. by Sophie Collins. If you’re anything like me, you’ve probably scrolled through TikTok for hours on end and stumbled across a video from Duolingo of Duo the owl participating in the most recent TikTok trend. Why is such a big brand

Is It Time for Brands to BeReal?

Is It Time for Brands to BeReal?

Published on Sept. 22, 2022, at 11:04 a.m. by Jamie Zimmerman. The latest social media craze, BeReal, has become the current obsession for Gen-Z. BeReal is a social media app that notifies users once a day at a random time to capture what they are doing in

Andrew Tate: The Snake Who Had to “Die”

Andrew Tate: The Snake Who Had to “Die”

Published Sept. 19, 2022, at 4:44p.m. by Abby Walsh.  “The snake which cannot cast its skin has to die.” Following a wave of controversy and negative publicity, social media personality Andrew Tate, known as @cobratate, has been banned from numerous social media platforms, including Instagram, Facebook,

Dunkin’ x e.l.f. Cosmetics: Sweet Success

Dunkin’ x e.l.f. Cosmetics: Sweet Success

Published on July 13, 2022, 9:12 a.m. by Morgan Keel. In the past year, several well-known companies have expanded their product lines in interesting ways. For example, take Oscar Mayer venturing into skincare with its bologna-inspired sheet mask. Now, another brand has made an unusual jump

Crossing Cultures: PR Edition

Crossing Cultures: PR Edition

Published on April 13, 2022, at 8:15 p.m. by Sophie Gregor. The world has become more connected than ever due to the prominent usage of social media and the internet. Platforms such as Instagram, Twitter and Facebook allow for users to post updates, share posts and

Never Underestimate a Peacock

Never Underestimate a Peacock

Published on April 11, 2022, at 11:01 p.m. by Katie Holec. March Madness is the NCAA Division I men’s basketball tournament that has become a staple for most sports fans in the month of March. People create brackets to predict the ultimate winner. Every year March

Twitch Is Your New Favorite Social Media

Twitch Is Your New Favorite Social Media

Published on March 22, 2022, at 9:01 p.m. by Jennafer Bowman. Social media allows public relations to become stronger and more impactful. Published content such as blog posts and news releases are able to live longer and reach a broader audience, but there are times when social

From Deli to Delicacy: Oscar Mayer Ventures into Skincare

From Deli to Delicacy: Oscar Mayer Ventures into Skincare

Published on March 3, 2022, at 9:53 p.m. by Schulyer Rosson. When we think of Oscar Mayer, many of us are reminded of childhood sandwich lunches, not skincare. Oscar Mayer has transformed from deli to delicacy, launching the first bologna-inspired sheet mask. The meat powerhouse

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