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Making a Mark Like Maker’s

Posted At: March 1, 2013 8:45 A.M. by Casey Rogers You may have read about the popular bourbon titan, Maker’s Mark, and the backlash in response to the company’s announcement to reduce the alcohol content. This media attention might become a public relations nightmare; however, it

Get Your Message. Get Your Message Out. Do Good.

Get Your Message. Get Your Message Out. Do Good.

Posted At: February 28, 2013 7:00 P.M. by Taylor Hodgkinson Rena Pederson’s accolades include the likes of appearing on Oprah for her ‘What’s Next?’ book, serving as vice president and editor of the editorial page of The Dallas Morning News for 16 years, being a

Scott: Embracing the New World of PR and Marketing

Scott: Embracing the New World of PR and Marketing

Posted At: February 27, 2013 9:05 P.M. by Katie Sanders The saying “Old habits die hard” can be applied to any industry today. If you are stuck in an organization that rejects new innovations or developments, you risk becoming irrelevant or ineffective. Author and keynote

The Hackers Have It Their Way

Posted At: February 25, 2013 3:02 P.M. by Haley Clemons It makes a difference. The little blue check mark placed securely next to the organization’s name on Twitter adds both validity and credibility to the account owner’s words. In 140 characters or less, a company

The Nashville and Florence Scenes: Creating Music Conversations

The Nashville and Florence Scenes: Creating Music Conversations

Posted At: February 19, 2013 12:40 P.M. by Claudia Calhoun Take one step onto Broadway Street in Nashville, Tenn., then stop and listen. Music floods your ears no matter what season, month or day it is. No style is off limits and neither is the

Tweets and Vine, Intertwined

Posted At: February 19, 2013 12:35 P.M. by Grayson Martin The latest advancements in technology and mobile devices have given birth to a social media boom that shows no signs of slowing down. Numerous social media platforms have provided PR practitioners with a plethora of

Sports in a Social World

Sports in a Social World

Posted At: February 7, 2013 5:40 P.M. by Gillian Richard It is no secret that the use of social media has exploded over the past few years. Corporate use of social media is also on the rise —companies who do not have any social media

Not Just Joking Around: The Strategy Behind Humor

Posted At: February 6, 2013 8:00 P.M. by Martina Kaiwi Post Grad Problems began documenting life after college in 2010. Since then, post-grads from all over the world have come together to share their hilarious stories via Twitter, Facebook or blog . PGP has recently

Old Messages, New Outlets

Old Messages, New Outlets

Posted At: February 4, 2013 2:30 P.M. by Katie Sanders For a denomination that prides itself on tradition and consistency, the Roman Catholic Church has made enormous strides to reach out to its believers. It shocked the tech-savvy world when a tweet was sent out

Inauguration 2013: A Social Media Explosion

Posted At: January 25, 2013 1:40 P.M. by Casey B. Rogers While a million people flocked to the nation’s capital on Monday to watch the second inauguration of President Barack Obama, even more were virtually present from across the country and around the world. Although

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