Published on March 25, 2016, at 6:50 p.m. by Drew Pendleton. Professionalism comes with the territory of entering the world of public relations. In a fast-moving industry where every step a PR pro takes can make a difference, the use of humor in a campaign
Posted on March 22, 2016, at 3:15 p.m. by Elizabeth Broussard. When most people think of documentaries, they think of journalism, or the unbiased retelling of something that’s happened. From “Supersize Me” to “Jiro Dreams of Sushi” to “Man on a Wire,” documentaries have a
Posted on March 22, 2016, at 8:45 a.m. by Elizabeth Broussard. They are the generation born with a smartphone in one hand and a desire to change the world in the other. At a young age, their world was rocked by multiple financial crises and
Posted on March 10, 2016, at 10:15 p.m. by Morgan Martin. Adweek published an infographic showing the relationship between dating apps and social media. The findings were interesting, yet predictable. As it turns out, dating apps and social media may just be the perfect public relations
Published on February 29, 2016, at 7:00 p.m. by Elizabeth Broussard. It’s no secret that pressing the “like” button on certain Facebook posts seems unnatural, if not impolite, at times. For that very reason, users have been requesting a “dislike” button for years. Last week,
Posted on February 25, 2016, at 5:15 p.m. by Eliza Sheffield. With an ever-growing toolkit of social media platforms, organizations have more options than ever to share their messages and build their brands online. Unfortunately, brand-building through social media is easier said than done. Mastering
Posted on February 22, 2016, at 8:00 p.m. by Leah Tobak. I’m sure we’ve all heard that there are optimal times and days to post on each social media platform to reach the highest level of readership and interaction. What many people don’t know, however,
Posted on February 8, 2016, at 4:11 p.m. by Mackenzie Lyng. Have you ever used social media as a way to get customer service? Companies are now serving consumers on the social level. As many organizations would agree, customer satisfaction is the core of building
Posted on Nov. 18, 2015 at 1 p.m. by Shelby Bonner. Not everyone is Beyoncé. Thankfully, for those who can’t release a successful album overnight with no prior warning to the public, there’s social media. It’s no secret that being active on social media boosts
Posted on Nov. 11, 2015 at 6:30 p.m. by Katie Gatti. What’s the first thing most people do upon waking in the morning? While the standard morning wake-up call for hundreds of years had been to use the restroom and bathe, for the past decade,
