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Social Media Story Smackdown: Instagram vs. Snapchat

Social Media Story Smackdown: Instagram vs. Snapchat

Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories” or Snapchat. Since Instagram introduced its “stories” feature, there’s been

This Just In: The Evolution of Social Media as a Public Relations Tool

This Just In: The Evolution of Social Media as a Public Relations Tool

Published on October 13, 2017, at 11:23 a.m. by Lexi McKenzie. What once was known as a platform to keep in touch with friends and facilitate communication has transformed into something completely revolutionary and necessary in the public relations industry. What it was Social media

Powdered Wigs and Smartphones

Powdered Wigs and Smartphones

Published on October 8, 2017, at 4:39 p.m. by Maggie Schneider. Tricorn hats, horse-drawn carriages, flintlock muskets and … iPhones — all of these elements are now indispensable at Colonial Williamsburg, one of the premier living history museums in the country. Even though its purpose is

What PR People Need to Know About [Art]ificial Intelligence

What PR People Need to Know About [Art]ificial Intelligence

Published on October 2, 2017, at 3:20 p.m. by Grace Turner. It’s Amazon giving you product recommendations. It’s Facebook highlighting faces and suggesting friends to tag when you upload photos. It’s Gmail filtering spam from your email inbox. It’s artificial intelligence (AI), and it exists

Social Media: Food Truck Edition

Social Media: Food Truck Edition

Published on September 27, 2017, at 3:31 p.m. by Hyland Stockton. It is hurricane season. Several states have been affected, and it looks like one is headed to your area. In addition to this fear, evacuees are coming to your hometown. You know you want

Online Aesthetics

Online Aesthetics

Published on August 7, 2017, at 11 a.m. by Katie Willem. Your online aesthetic is more than a picture on Instagram for your friends and followers to like. In fact, what you post online could be the ticket to your next job, or a factor

Shark Week Hoo Ha Ha

Shark Week Hoo Ha Ha

Published on July 30, 2017, at 5:52 p.m. by Elizabeth Selmarten. If you’re like me, you know the most wonderful time of the year has been upon us: Shark Week. If you’re also like me, you have had a Twitter countdown followed by a live-tweet

No More Monkey Business: Tackling the Harambe Crisis

No More Monkey Business: Tackling the Harambe Crisis

Published on July 13, 2017, at 2:45 p.m. by Elizabeth Selmarten. On May 28, 2016, the Cincinnati Zoo & Botanical Garden’s livelihood was turned upside down after shooting and killing a critically endangered western lowland gorilla to save a boy who had climbed into the

Press Releases: A Thing of the Past?

Press Releases: A Thing of the Past?

According to Time.com, the average human’s attention span is officially shorter than a goldfish’s. Some of you might have even lost interest in this post before completing that sentence. It is no question that keeping the attention of an individual in today’s society is challenging

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