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Whataburger: More Than Just Good Food

Whataburger: More Than Just Good Food

Published on February 15, 2018, at 10:03 a.m. by Greta Banks. As a Texpat, there are few things I miss more than Whataburger, the regional fast food chain located exclusively in Southern states but primarily in Texas. My craving for a Honey Butter Chicken Biscuit

Cleared for Take-off: Social Media Lessons from the Airline Industry

Cleared for Take-off: Social Media Lessons from the Airline Industry

Published on February 9, 2018, at 11:05 a.m. by Halle Russo. If an airline makes news headlines, chances are high that a crisis looms in the distance like dark clouds at 35,000 feet. In the past year, a passenger was forced off of an airplane, a

A Balancing Act: Perfecting Personal Brands

A Balancing Act: Perfecting Personal Brands

Published on December 21, 2017, at 7:40 a.m. by Parker Rocco. The term personal branding has transformed since it was first coined by Tom Peters in 1997. Today, more than ever before, young public relations professionals need to distinguish themselves from other, highly qualified professionals

Not So Short and Tweet

Not So Short and Tweet

Published on December 18, 2017, at 1:47 p.m. by Parker Rocco. On September 26, 2017, Twitter announced that the social media platform will now allow users to compose longer tweets. In fact, the length of one tweet has doubled. Now, Twitter users have the opportunity

Video Marketing as a Public Relations Tool

Video Marketing as a Public Relations Tool

Published on December 4, 2017, at 3:22 p.m. by Kirby Tifverman. According to Forbes, “a third of all the time people spend online is dedicated to watching videos.” Video content is taking over the internet and is projected to make up more than 80 percent of

Eleven PR Lessons from “Stranger Things”

Eleven PR Lessons from “Stranger Things”

Published on November 21, 2017, at 6:56 p.m. by Hope Todd. “Do you watch ‘Stranger Things’?” “You would LOVE ‘Stranger Things.’ You should watch it.” “Why haven’t you watched ‘Stranger Things’ yet?!” In recent months, you’ve probably heard these phrases … a lot. Honestly, you

Food Truck Frenzy

Food Truck Frenzy

Published on November 15, 2017, at 10:26 p.m. by Parker Rocco. Food trends. From avocado toast to kale salads to acaį bowls, there seems to be a brand-new, must-try food item that hits the consumer market every year. While many types of foods, varying from

Putting Your Best Foot Forward: Social Media for Greek Life

Putting Your Best Foot Forward: Social Media for Greek Life

Published on November 7, 2017, at 7:04 p.m. by Parker Rocco. Recently, university Greek life has been a hot topic in the news. The problem In the past year alone, there have been several allegations of hazing, sexual assault and underage drinking at large universities.

The Magic of Social Media Influencers for Disney Parks

The Magic of Social Media Influencers for Disney Parks

Published on November 2, 2017, at 8:05 a.m. by Hope Todd. Generating content for a social media page can seem like a tough job. Not only does the content have to be good, but there also has to be an audience to see it. Maintaining

Kylie Jenner: Ambassador, Spokesperson, Promoter

Kylie Jenner: Ambassador, Spokesperson, Promoter

Published on October 24, 2017, at 7:04 p.m. by Kirby Tifverman. Whether you choose to keep up with them or not, the Kardashian clan has dominated headlines for over a decade. They’re known for their reality TV show, romantic relationships and, yes, business savvy. The

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